Job DescriptionResponsible for managing all performance marketing channels to drive new client growth, retention and reactivation. Spearhead the optimization of SEM programs, Affiliate Marketing, Display and Paid Social. Execute seasonal strategies, monitor vendor performance, report weekly on success metrics. Optimize all channels within the season to drive efficiencies and results.
Execute and optimize all Search, Affiliate, Display and Paid Social efforts
Develop strategic plans to drive efficiencies in spend between programs, while reaching overall
business goals for new and retained clients
Partner with Senior Manager to track budgets and weekly spend in coordination with finance
Leverage multi-touch attribution tool to asses the value of our spend by channel and by audience on the overall business
Contribute to a test and learn team environment and focus on new creative strategies to engage the
client both online and offline through digital marketing channels
Forecast and estimate overall online performance on a weekly, monthly , quarterly, and yearly bases
Measure and report performance of all digital marketing campaigns, and assess against goals
Understanding of ad formats, segmentation, look-a-like audiences and growing trends in
paid media and programmatic display
Collaborate with agencies and other partners to manage digital campaigns
Collaborate with CRM teams to have a deep understanding of the client and their behavior
Partner with Brand Marketing on campaign launches and Paid Media and Display support
Collaborate with Social Media team to execute influencer and paid social strategies
Collaborate with Credit Marketing team to improve overall experience and knowledge of the program
and perks through digital marketing channels
Identify trends and insights and optimize spend and performance.
Support identifying seasonal traffic projections
Summarize findings in written and verbal reports to upper management.
Proven experience with increasing acquisition, nurturing, and conversions while managing against aggressive revenue and profitability goals.
Strong attention to detail
Experience partnerning with key vendors and briefing projects
Ability to lead and mentor a team that can execute programs in a fast pace environment
Experience in digital execution of video strategies across platforms
BS in Marketing or related field
2-4 years of Performance/Digital Marketing experience within Affiliate, SEM and Paid Media with
experience in Retail preferred.
Reports To: Senior Manager, Marketing
This role is based at one of our corporate locations in NY, NJ, OH or MN; remote alternatives in the same geographic region may be considered if consistent with business needs.