Job Description

Director of Sales

About San Francisco Campus for Jewish Living

Nestled in San Francisco's Excelsior neighborhood on a nine-acre campus, the San Francisco Campus for Jewish Living (SFCJL) is a center of excellence in providing a continuum of care. This includes the Frank Residences, offering assisted living and memory care services; the Jewish Home and Rehabilitation Center, featuring long-term skilled nursing, short-term rehabilitation, and an acute psychiatric unit specialized in mental healthcare for older adults over age 55; and the Jewish Home and Senior Living Foundation.

Grounded in the Jewish values of dignity, compassion, and community, the San Francisco Campus for Jewish Living, fondly referred to in the past as "the Jewish Home," was founded in 1871. Today, 150 years later, it continues to build upon its legacy of enriching the lives of older adults.

Position Overview

Reporting to the Executive Director, the Sales Director oversees and implements sales strategies to achieve annual sales goals for assisted living and memory care at Frank Residences. The Sales Director generates and manages leads to drive occupancy, contributing to the community's overall success. This role requires a deep understanding of the local culture, a positive attitude, a growth mindset, and a strong commitment to our mission of enriching the quality of life for older adults.

Essential Functions:

Leads and manages sales team, sales plan, and outreach programs.
Develops and implements strategies to attract and retain residents, focusing on the unique needs of the San Francisco market.
Partners and closely collaborates with the Campus marketing department to provide input on marketing strategies, including branding, positioning, promotions, advertising, public relations, and outreach events.
Helps identify marketing trends to keep the community current with market demands and remain competitive with other RCFEs. Provides input on marketing materials as appropriate.
Collaborates with the marketing team to develop and execute the annual sales plan in line with the marketing plan and targeted campaigns.
Build relationships with potential residents, families, and community partners to promote our community's offerings.
Creates and implements a strategic outreach plan to identify and develop relationships with referral organizations, including senior services agencies and providers, community-based organizations, synagogues, hospitals, churches, real estate agents, etc.
Oversees the sales cycle, which includes the application and admission process, and collaborates with the various internal departments to ensure a smooth move-in process.
Conducts tours, hosts events, and provides exceptional customer service throughout sales.
Oversees the use of CRM to ensure data accuracy and identify trends that drive an effective sales process.
Monitors and analyzes sales performance to drive sales efforts and adjust strategies to achieve occupancy goals.
Monitors activity performance against established metrics for the sales team.
Monitors and presents weekly, monthly, and quarterly data regarding the key metrics related to performance and occupancy against budget.
Identifies and monitors the competitive landscape and market trends to ensure the community stays in line with the market demands and remains competitive.
Oversees and manages the administrative operations and personnel of the Sales Department. Interviews, hires, supervises, trains, and provides performance management to Sales staff.
Attends and participates in management meetings and other meetings as required.
Oversees the staging of the model apartments.
Recognizes and reports concerns regarding residents' physical and psychosocial status to a management team member.
Demonstrates strong working knowledge of and ability to comply with move-in policies, procedures, and Title 22 regulations.
In conjunction with the Administrator, stays current on local, state, and national regulations and policies regarding senior housing (Department of Social Services).
Represent our organization’s values and mission in all interactions.
Performs other duties as assigned.