Senior Marketing Operations Analyst

Houston, TX / Remote
30+ days ago

Job Description

About Us

Our mission is to make hourly work easier for local businesses and their employees. Homebase currently serves more than 100,000 small (but mighty) businesses with everything they need to manage their hourly teams: employee scheduling, time clocks, team communication, hiring, onboarding, and compliance. We are not Human Capital Management. We are not HR Software. We're tools built for the busiest businesses, so owners and employees can spend less time on paperwork and more time on what matters. The Homebase team brings small business expertise from Intuit, Square, OpenTable, Yelp, Gusto, and First Data. Based in San Francisco and Houston, Homebase is backed by leading venture investors Bain Capital Ventures, Baseline Ventures, Cowboy Ventures, and Khosla Ventures.


  • You are a data-driven marketing operations manager who has broad experience across a large marketing automation tech stack
  • You love process - building new processes, improving current processes, and translating marketing requirements into campaigns
  • You're a problem solver - ready to jump into the data to troubleshoot any issues that come your way or discover new insights to drive growth
  • You love to learn - from new methods of data analysis to new communication best practices
  • You enjoy synthesizing data into actionable insights for others in your organization
  • You enjoy working within a data model architecture, ensuring standardization and cleanliness of customer data in various platforms
  • You love working across an organization - from Product to Engineering to Customer Success, and more
  • You are passionate about helping local small businesses and are excited to use email (and other methods) to communicate with small business owners
  • You have a customer-first mindset, building experiences that serve the needs of your target audience
  • You have a background in marketing operations but are also interested in learning new skills from data pipelines/migration to sales operations to customer journey mapping

The Job

As a member of our growing marketing team, you'll work closely with our marketing, product, and customer success leaders to shape the future of our chat & email marketing systems. You'll not only lead our chat marketing efforts, but you will be pivotal in centralizing how we communicate with our customers across our customer success, sales, marketing, and product teams. You'll own our data migration efforts, ensuring that customer data is passed from our internal systems to our marketing automation tools. This role also presents the opportunity to expand your scope of work outside of chat & email, as there will be opportunities to learn and work on sales operations, customer lifecycle mapping, landing page testing, etc.


  • Develop new communication strategies within our current email & chatbot marketing system, communicating with over 100K small business owners
  • Own data migration efforts from our internal systems to marketing automation vendors
  • Report on effectiveness of email & chatbot marketing to senior management
  • Partner with Customer Success to design and implement new email & chatbot workflows to support sales operations processes
  • Design and implement new email, text, chat, or other communication workflows for different steps of the customer journey
  • Conduct and measure A/B tests to learn, optimize, improve our communications
  • Build custom lists of customers to communicate with based on actions taken within our product
  • Identify and troubleshoot technical and data issues with with Data and Engineering teams
  • Work with our Marketing and Product teams to attract Homebase customers, encourage them to use our product, and get them to pay
  • Build a multi-channel view of customer touchpoints, tying together points of contact across Sales, Marketing, and Product
  • Ensure we are always complying with relevant chat, email, text, and other regulations


  • 2+ years experience managing email & chat marketing automation platforms
  • 4+ years of marketing experience
  • Chat software experience (e.g. Drift, Intercom, Zendesk, Podium) and experience building out chat playbooks
  • Email marketing software experience (eg. Iterable, HubSpot, Pardot, Constant Contact) and technical experience expanding scope of email marketing program
  • Strong data analysis skills - proficiency in Excel/Google Sheets is a must
  • Experience with data visualization tools (e.g Looker, Google Analytics, Tableau, Domo)
  • SQL experience or willingness to learn
  • Working knowledge of HTML
  • Excellent understanding of what makes a good/effective email; copywriting and editing skills are a plus
  • Strong attention to detail and the ability to meet tight deadlines
  • Ability to synthesize data and present actionable insights
  • Comfort taking on projects outside of your defined role
  • Be self-directed and able to manage complex projects from end-to-end
  • Ability to work collaboratively in a dynamic, fast paced environment, serving as a cross-departmental marketing resource across multiple time zones

What We Offer You

  • Generous accrued PTO
  • Health, Dental & Vision Insurance
  • Employee 401k
  • Stock Options - Everyone is an owner
  • Fun Team Activities
  • A dynamic, well-connected, productive team that is thriving while working from home and has found new ways to connect and have fun despite social distancing

At Homebase, we value our differences, and we encourage all to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Homebase is proud to be an equal opportunity employer and participant in the U.S. Federal E-Verify program.


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