Multimedia Account Executive - The News Herald/Dearborn Pres...

Media News Group
Dearborn, MI
30+ days ago
Media News Group
Media News Group
medianewsgroup.com

Job Description

The News Herald, a subsidiary of MediaNews Group, is seeking an Account Executive to join the team! MediaNews Group offers news reporting and third party advertising and marketing opportunities through its multi-platform products which include: web, mobile, tablet, and print. We are one of the largest media groups in the U.S., serving high-value audiences and connecting advertisers to them. MNG publishes award-winning content (49 Pulitzers) that amasses and engages a nationwide audience via 800 multi-media platforms including web, mobile, social, and print. We are transforming the news industry.

The Account Executive is responsible for the sales and development of digital marketing campaigns for target businesses and organizations. This role handles a high percentage of transactional selling with a large number of accounts. This position is responsible for an assigned territory or category, and reports to the Sales Manager. The ideal candidate will have solid experience with SEO, SEM advertising sales and account management.

Responsibilities

  • Proactively prospect, qualify, grow and maintain all sales activities, from lead generation through close in an assigned territory or category

  • Possess a thorough knowledge of print and digital product portfolio (features, benefits, rates, etc.); use knowledge to overcome customer objectives

  • Develop prospecting leads using a variety of sources, including digital, radio, TV and direct mail

  • Understand, demonstrate and explain to new and current advertisers the value that our print and digital products and services have over the competition

  • Understand how the competition sells their products and services, including rates and specials

  • Keep records of products sold to customers and look for ways to increase advertiser spend

  • Create marketing presentations and solution-based needs proposals based on information provided by the customer

  • Actively pursue and maintain an understanding of current trends in the newspaper industry (including print, digital and other platforms)

  • Analyze and interpret key sales metrics and develop strategies to reach sales success

  • Work with appropriate departments to create compelling media solutions for advertisers

  • Consistently develop and manage a sales pipeline through CRM

  • Provide reliable forecasts and revenue projections. Meet all required performance metrics detailed by management and perform at or above the assigned sales quota

  • Own the entire sales and retention cycle for each campaign working in conjunction with the assigned account analyst, client services, and the ad operations team

  • Complete post-sale paperwork, including detailed insertion order instructions, which requires a strong command of their product and basic internet techniques.

Qualifications

  • Bachelors degree preferred. High school diploma required.

  • Existing book of business and contacts/relationships within a defined territory or category preferred.

  • 2-4 years media sales experience required.

  • Proven track record of success in online media sales, direct experience with selling ad serving, rich media, email, online media or technology required.

  • 3+ years of applicable sales experience in SEM Sales with proficiency in the concepts and methodology of SEM campaign execution required.

  • Proven track record of success driving revenue (e.g., ability to capture and close the deal)

  • Excellent presentation, negotiation and customer relationship skills

  • Strong organizational skills and ability to handle multiple tasks and priorities; demonstrated time management skills.

  • Ability to work in a fast-paced, deadline-oriented, dynamic environment

  • Professional, outgoing and friendly and able to adapt sales techniques and presentations

  • Proficient at personal goal setting and demonstrates a drive to succeed goals required

  • Analytical skills required for work on data-driven summary reports on campaign performance

  • Proficiency in Outlook, Excel, Word, and PowerPoint required

  • Google AdWords and Analytics Certification preferred

Work Environment

  • This position may be permanent remote. This job operates in a professional office environment and at the Company and client sites for business meetings and presentations. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms and requires the ability to occasionally lift office products and supplies up to 30 pounds.


Other Duties
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

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