Sr. Director, Global Events

Alteryx, Inc.
Irvine, CA / Remote
30+ days ago

Job Description

We’re looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you’re a high performer who’s an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together.

Alteryx is looking for a Global Leader who has experience building and scaling a centralized events and C-level programs function, while leading a high-performing team of event and experience marketing professionals.

In this role, you will lead and drive the strategy, execution, and measurable impact of our portfolio of global events, which includes: our annual customer conference (Inspire), company kickoff, global sales kickoff, investor day, executive summits, launch events, C-level programs including roundtables. Additionally, this role will own our presence at major 3rd party industry and partner trade shows including Gartner, AWS Reinvent, etc. These are Alteryx’s most high visibility, high spend, and high-touch customer experiences. The right leader will have a clear vision for a portfolio, calendar, and team structure to drive toward significant ROI and business outcomes.

All of our events are growing and scaling at an extraordinary rate, and we need a well-formed strategy to match our growing presence internationally, our growth with the Global 2000 accounts, and our deepening relationships at C-level with CISOs, CIOs, and CDO’s.

This leader will partner closely with Brand, Creative and Digital teams to build world-class experiences, while partnering closely with Demand Generation, Sales, and Sales Development to drive ideal audience, attendance, and success, and Product Marketing for content deliver strategies. The central team will be responsible for the design and standards for some global events/programs, while partnering closely with local teams and adapting thoughtfully to international requirements for content, compliance, audience formation, and delivery.

We desire to hire a proven and experienced team leader with big ideas, but we also need someone who will keep an eye toward solid business outcomes, important event metrics and well managed budgets. The person should also like to roll up their sleeves and dig in on any details necessary to support the team in delivering great experiences to our audiences and solid outcomes for the company.

Job Duties And Responsibilities

  • Build & own the near and long-term global events and strategy to deliver against company and marketing priorities, including brand awareness, audience acquisition, demand generation, acceleration of pipeline, and customer advocacy.

  • Drive economies of scale through a centralized team and resources that can be extended across multiple events and programs throughout the year

  • Develop a well-formed, agreed strategy for business outcome and measurement of key events across brand, demand generation, acceleration, and customer success.

  • Partner closely with business leaders to ensure cross-functional alignment on event goals and target outcomes – across marketing, sales as appropriate, product team, customers success, etc.

  • Build appropriate models for event revenue, costs, sponsorship, and vendor execution to meet specified targets and financial objectives

  • Manage and mentor a high-performing team of event marketers to ensure goals and audience expectations are always exceeded, and the Alteryx brand is well represented

  • Maintain a network of partners/outsourcers to assist with various aspects of event management, including venue sourcing, production, branding, and onsite logistics

  • Tightly manage overall event budgets to ensure full transparency and on target budget execution

  • Track ROI, engagement, and audience feedback to measure results, assess opportunities for improvement, and optimize future events

Required Skills

  • 15+ years’ experience running Event Marketing at a Cloud/B2B/Enterprise Software company

  • Excellent knowledge of and hands-on experience with all aspects of event management, logistics, vendor negotiation, and marketing

  • Exemplary executive presence and communication skills

  • A strong collaborator who sees that events require the full buy in and alignment of many parties across the company to be executed effectively and to expectation

  • Ability to thrive in a fast-paced environment while multitasking, re-prioritizing projects, and communicating priority updates to stakeholders

  • Strategic and out-of-the-box thinker with broad perspective and proven ability to execute

  • A dedicated leader who is passionate about creating amazing experiences and managing/mentoring a high-performance team

  • Data-driven, budget-conscious, creative thinker

  • Maintain overall responsibility for the event marketing budget


Alteryx is committed to fair and equitable compensation practices. The salary range for this role in Broomfield, CO is $153,100 - $275,600. This position is also remote-friendly and, as such, compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location.

This role is eligible for variable compensation including bonus and stock grants.



Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences .

Benefits & Perks:

Alteryx has amazing benefits for all Associates which can be viewed here .


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