Territory Sales Associate

Champion PetFoods
Kelowna BC
30+ days ago
Champion PetFoods
Champion PetFoods

Job Description

Champion Petfoods is expanding! We are excited to announce that we are looking for a Territory Sales Representative, Interior BC to join our rapidly growing company. With thirty years of growth in the global pet food sector, our ORIJEN and ACANA brands define our vision of being The Global Leader in Advancing Premium Food for Pets. If you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success by working in our award-winning company – we would love to hear from you.


Reporting to the Regional Sales Manager Western Canada, the Territory Sales Representative, will cover the interior of British Columbia and is responsible for representing Champion Petfoods, ORIJEN and ACANA brands, to retail and distribution partners. The candidate will be based in the Kamloops or Kelowna area with extensive travel throughout the assigned territory required. The Territory Sales Representative builds partnership with retailers and distributors by understanding and supporting their businesses and inspiring them with our Vison: The Global Leader in Advancing Premium Foods for Pets, and our Purpose to Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetime, as well as to build trust and uphold Champion’s incredible reputation.

  • Work directly with retail partners in designated geographic territory.
  • Establish and maintain productive relationships with distributor and retail partners.
  • Generate brand awareness, increase sales, and boost customer engagement.
  • Deliver inspired education and training to distributor sales team, retail partners, and consumers.
  • Advocate the companies Vision-Purpose-Values.
  • Implement Champion’s merchandising and branding standards.
  • Work industry shows and weekend events that engage and educate consumers on the ORIJEN and ACANA brands.
  • Ride-a-long with Distributor Sales Representatives.
  • Communicate field activity to the Regional Manager through daily and weekly reporting.
  • Work with the Regional Manager on scheduling, prioritizing and territory planning.
  • Be aware of competitor’s offerings from both the consumer and retailer point of view.
  • Perform other duties, as required or assigned.

  • Minimum three years pet industry sales experience with expertise in product knowledge and customer insights.
  • Post-secondary education, with a focus in Sales, Marketing, or a related field.
  • Develop and maintain a strong knowledge base regarding product, competitors, customers, and market activities.
  • Mathematical abilities to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, volumes, etc., and to manage abstract and concrete variables.
  • Computer literacy, including effective working skills of Microsoft Word, Excel, PowerPoint, Outlook, and Adobe products.
  • CRM knowledge with aptitude for technology.
  • Must be self-motivated, able to work independently, and as part of a team.
  • Strong public speaking and presentation skills, with ability to conduct training and education seminars for small and large groups.
  • Excellent communication skills, both written and verbal.
  • Good listening skills with ability to work successfully in diverse groups.
  • Flexibility to travel at least 50% of the time.
  • Good driving record.
  • Works out of a home-based office, with extensive travel; travelling allowances are provided, as per company policy.
  • Extended hours of work and weekend work, as necessary.
  • Ability to conduct presentations and meetings.



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