SVP, Creative Director, Copy - HCP & DTC - McCann Health New...

McCann Health
New York, NY
30+ days ago
McCann Health
McCann Health

Job Description

The SVP, Creative Director, Copy fosters creative inspiration and fresh ideation for a group of writers. He/She will work closely with the Executive Creative Director in producing a high-quality creative product for the agency’s clients. Along with the account service representatives, the SVP, Creative Director maintains contact with the client and presents the team’s creative concepts to client representatives. On those accounts under his or her supervision, the SVP, Creative Director provides mentorship and leadership to direct reports, along with their creative partner and team. They work closely with the other disciplines in delivering and exceeding client expectations.

About the Job:

  • Bring a fresh approach to day-to-day projects to inspire direct reports and clients alike to create/direct award-worthy work
  • Develop and produce creative concepts through execution for a number of brands and/or services
  • Consult with account group and strategic planning staff to gather information about a product or service to determine a style and written expression for the advertising
  • Work with writers/art directors on creative executions for all assigned accounts
  • Present concepts to Executive Creative Director for approval
  • Present approved work to client representatives
  • Supervise the selection of creative suppliers
  • Stay up-to-date on latest trends, talent and competitive work
  • Supervise and evaluate the performance of the creative work assigned to the junior teams under his/her supervision
  • Help to create and maintain morale among team members
  • Oversee copy but also help to cover art

About You:

  • 10-15 years of experience within a pharmaceutical advertising agency
  • Experience in HCP and DTC space
  • Basic experience/understanding of healthcare advertising regulations
  • Proven to be highly creative within those regulations
  • Ability to supervise regulatory submissions
  • Able to articulate project feasibility to account management and clients
  • Strong attention to detail and version control
  • The ability to create, articulate and document great consumer/patient/user-centered on and off line experiences
  • Strong understanding of integrated advertising and experience

About McCann Health NY

McCann Health New York is born from the union of McCann HumanCare and McCann Healthcare, experts respectively in consumer and HCP communications. We have come together to form a singularity of comprehensive health and wellness wisdom. This integration means we can raise the bar on the notion of a “full-service agency.” We take integration, client experience, product, brand, communications planning and service expertise to unheard-of levels. We’re always on the lookout for inspired and inspiring talent. Whether you’re a creative genius, a next-level business thinker, a client-whisperer, or a tech-focused science geek, connect with us, we'd love to talk. Change is always good. Now make a change for the better. Join the momentum at McCann Health New York. No ego. No fear. No settling.

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