Job Description

About us

TRUXTON UNIVERSITY (TU) is an online University out of Washington, DC. We are professional, agile, personal, and our goal to look for team that is willing to grow together.

Overview:

We are seeking a highly skilled and experienced sales and marketing specialist to join our team. As the sales and marketing organizer, you will be responsible for developing and implementing effective communication strategies to enhance our organization's reputation and promote our mission. This is a role that requires strong communication skills, strategic thinking, and the ability to manage a team.

The sales and marketer will foster a culture of philanthropy and engagement across the organization. They will be responsible for creating strategies, leading implementation efforts, managing relationships, and overseeing relevant organizational systems. Success in this role will help inspire new contributions, encourage deeper connections, advocate for positive change and inform a diverse set of stakeholders to position that TU is the best place to study, where people come together and build stronger communities.

Responsibilities:

Attract new students across the University’s portfolio and publicize the strengths of the academic faculty, school facilities and services.
Promote the profile of the University as a whole to external audiences.
Source and nurture of management of new students
Report to Business Development Manager (Head of Marketing) and School Director

Special conditions

A small amount of after-hours working may be needed for special events.

Main duties and responsibilities of Marketing personnel

Summary :
This is a role with a high level of accountability and the key measures of success are:-

The number of new inquiries generated and the conversion of inquiries through to enrolment.
Building and sustaining strong and effective relationships with significant others
Retention across key transition points within the University
Develop an in-depth knowledge of parent or significant others needs and of local market trends and developments to inform school marketing strategies
Apply customer and market insights combined with creative thinking to define and shape the school proposition to maximize appeal and relevance within the local market
Develop the whole school marketing strategy including product development, pricing, multi- channel communications plans and parent/significant others engagement programs to support enrolment growth across the whole school
Define effective parent engagement strategies and own the overall student/parent experience across all marketing and admissions touch points
Liaise with Business Development Manager (BDM) Head of Marketing and School Director regarding all matters pertaining to and retention of students.
Implement advertising, communications and event activities to support recruitment and retention

Relationship Management.

Develop effective parent engagement programs and regularly interact with parents/significant others to build insights and positive relationships
Develop and manage relationships with feeder schools to support enrolment growth
Identify relevant community-based initiatives in which the University can play a relevant part, to support awareness / positive brand perception etc.
Work collaboratively with other school colleagues and admissions team, contribute to sharing of best practice.

Other

Set agenda, chair and document internal strategic marketing meetings with the Senior Leadership Team
Any other duties, as required regularly or occasionally, to ensure the smooth running of marketing, admissions and the University
Develop and execute effective PR initiatives across digital and off-line channels which build positive brand awareness
Contribute towards improving University’s website including content and customer experience and the school’s social media channels Marketing Management
Marketing Budget management

Qualifications:

Person Specification

At least 2 years’ experience in the field of marketing. (Desirable Work Experience in the field of Strategic Planning/ Consumer Marketing / Digital Marketing / Events management / PR)
Enthusiasm for the company and industry
High standard of numeracy and literacy
Ability to analyze and clearly present statistical material
Excellent organization skills – meticulous and well-organized with a proven ability to multitask
Excellent communication/presentation skills
Great customer service skills
Hardworking, with an ability to meet strict deadlines
Good interpersonal skills with an outgoing personality
Creative and imaginative
Excellent work ethic
Good ICT skills (familiar with Microsoft Office)
Willingness to learn, able to take criticism and be self-critical
Willingness to travel overseas on behalf of the organization if needed for coverage

Compensation:

First 3 months would be part time work from home.

Commission based - basic salary for the first 3 months

10% Commission

Selling to corporate to support their group of workers.

Tuition is $10,000 per student per masters program, reduced with scholarships to a minimum of $2,000. (if needed, salesperson can reduce to $1,000, but will need to have more students enrolled in order to hit minimum sales goals)

Per University expectations sales should send 5 students minimum per month and with target sales initially $ 30,000 per month, after 3 months stability and passing the evaluation the candidate will work as full time employee.

With consistent goal accomplishment bonuses will be offered at key sales levels

Job Type: Part-time

Expected hours: 5 – 40 per week

Benefits: