Product Marketing Manager

thredUP Inc
Oakland, CA
30+ days ago

Job Description

  • Please note that our thredUP team is currently working remotely, however, this role will be expected to report to our Oakland location 3x per week (Monday, Wednesday and Thursday) beginning in September.

About thredUP
In 2009, thredUP set out to make used clothes the new normal and create a more sustainable future for fashion. The company designed a modern resale experience that took the work and risk out of thrift, and converted a generation of secondhand skeptics to fans. Sellers send clothes directly to thredUP by the bagful, and buyers shop quality-checked items from over 35,000 brands at steep discounts. To power this marketplace, thredUP built an infrastructure that has recirculated 100 million unique garments via proprietary technology, data and logistics. thredUP most recently expanded its platform with Resale-as-a-Service (RaaS) to power resale for the world’s leading fashion brands. As a circular fashion pioneer, thredUP is reducing fashion’s impact on the planet and unlocking economic value for consumers and brands alike.

How You Will Make An Impact:

As a crucial member of the thredUP team, you will lead the Product Marketing function for our RaaS (Resale-as-a-Service) business unit. In this role, you will partner closely with the leaders of all functions in the business and operate as the bridge between the sales pipeline and the product / operations teams. Together we will build our market proposition, influence the business and product roadmap, and build collateral for our sales team to win new business.

About You…
You are strategic and take ownership of solving problems in the best way, not just any way. You have the drive and tenacity to get the job done, and to inspire your team members to do the same.

You have experience of working in an extremely fast-paced customer-centric and fluid environment where we continuously make improvements. You are hands-on in solving business challenges and can prioritize tactical tasks alongside strategic projects.

You will have the seniority and gravitas to represent thredUP in the industry alongside senior
leaders when meeting with clients/partners. Strong public speaking skills and ability to develop compelling customer-facing presentations.

In This Role You'll Get To:

    • Work with the RaaS team to conduct research and create content to drive sales conversions, retain existing clients, and promote RaaS’s market positioning (presentations, playbooks, case studies)
    • Leverage market intelligence, internal data, and customer insights to develop GTM strategy including positioning, value proposition, messaging and competitive differentiation of both new and existing products within RaaS
    • Collaborate internally with our broader team (customer success, sales, product, operations management, finance, engineering and marketing) to enhance the customer experience and position our product offering to clients while continuously mapping out opportunities for improvement
    • Develop effective sales enablement materials to meet the needs of prospects and equip the sales team
    • Create and monitor external-facing UI and dashboards
    • Lead and influence others to make customer-centered, data-backed decisions

What We're Looking For:

    • ~5 years of relevant functional experience
    • BA/BS degree in a relevant discipline, or equivalent experience
    • Experience in product marketing, business strategy or product strategy, ideally in a
    • SaaS environment
    • Exceptional communication skills
    • Strong problem-solving and conceptual thinking skills
    • Ability to work cross-functionally, and in a team environment
    • Ability to influence key stakeholders across the company
    • Strong communication skills, able to build content, and present data and complex information for a variety of internal and external audiences to drive clarity and buy-in
What We Offer:
  • Currently running a 4-day work week experiment through year end 2021, with Fridays off
  • Competitive salary (we leverage market data) + stock
  • Employee stock purchase plan
  • Flexible PTO (take the time you need) + 12 company holidays
  • Paid Sabbatical after 3 years of full time employment
  • Generous paid parental leave for new mothers and fathers
  • Innovative tools: Google Workspace & your choice of a Mac or Windows based laptop
  • Medical, dental, vision, 401k, life and disability insurance offered
  • We live by our Core Values of Transparency, SpeakingUP, Thinking Big, Infinite Learning, Influencing Outcomes & Seeking the Truth
  • Voted “50 Most Innovative Companies of 2020”
- RaaS - Honorable Mention in Fast Company’s World Changing Ideas Awards 2021

We believe diversity, inclusion and belonging is key for our team.
At thredUP, our mission has been built on extending the lives of millions of unique clothing items. Much like our inventory, we are proud to have fostered a workplace that is one-of-a-kind. As a company focused on diversity, inclusion and belonging, we are committed to ensuring our employees are comfortable bringing their authentic selves to work every day. A unique perspective is critical to solving complex problems and inspiring a new generation to think secondhand first. Be you.

  • Please note that our thredUP team is currently working remotely, however, this role will be expected to report to our Oakland location 3x per week (Monday, Wednesday and Thursday) beginning in September.


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