Key Account Sales Representative

Hamilton, ON / Remote
30+ days ago

Job Description

Armstrong Milling Co. Ltd. is committed to providing customers the best possible service and products to an ever-growing industry. The company provides the Canadian wild bird seed market with its own branded products as well as custom-blended and packaged caged animal and bird seed products. Armstrong Milling has been offering high-quality wild bird seed products at competitive prices for 35 years.

Armstrong Milling is a leader in the consumer packaged goods industry. We are located 30 minutes south of Hamilton and Brantford in traffic-free Hagersville Ontario. The company has enjoyed long tenured employment in a casual work environment throughout our history. Our growing sales and marketing department is looking for a new team member to help maintain our customer service excellence and to help accelerate our speed to market on all new consumer and industry Sales initiatives

JOB REPORTING TO: Director of Sales & Marketing

DESCRIPTION: Sales and service. Corporate and Direct account management.


To increase sales and provide company representation to a base of currently active accounts. A daily focus will be on the importance of maintaining a solid Vendor & Retailer relationship. Promote company brands in a professional manner, present line review recommendations to expand listings, develop and present account promotional plans to maximize flyer/offshelf activity, set up displays and point of sale material, introduce new products, provide pricing recommendations to customers to maximize Sales/margins. Develop an understanding of the existing and new products available to your customer base and train the retailer about the features and benefits of Armstrong Milling products.

Negotiate Vendor Programs and ensure Vendor Guidelines are communicated to Ops Team and adhered to. Understand customer POS systems and evaluate information as required, working with the Sales Co-ordinator. Maintain the customer files and monthly/quarterly reports on activities that are taking place in the marketplace. Listen to the needs and concerns of the employees, managers and owners at the retail outlets, bringing back opportunities and develop solutions with the Armstrong Team. Some Prospecting and new account development is expected.


Travel throughout Southern Ontario. To spend app 2 days per week at work in the head office environment for internal meetings as required, with the remainder being on Sales Calls with customers and/or working from a Home Office. Overnight trips will be required while traveling in distant regions. Trade Show development plans and execution also required.


To focus on Corporate & Independent accounts

Maintain regular contact with existing customer base

Expand existing Direct Store program to authorized, strategic accounts

Monitor inventory levels at retailers and confirm retail prices

Review POS information to identify trends/make recommendations on listings and promotional opportunities

Training and explaining the features and benefits of our products to customer employees

Develop a regional plan to minimize mileage and maximize customer visits

Control the annual Sales Expense Budget for the territory

Set up new stores and work with retailers to adjust plan o grams

Attend industry, retailer and consumer trade shows

Monitor and report new competitive activity

Recommend action plan to counter competitive programs

Attend bi-weekly & quarterly sales meetings

Provide forecasting to Supply Chain Team where available, particularly for Promotional buys and offshore sourced product such as Bird Feeders

Develop an understanding of major customer’s Vendor Guidelines and ensure AMCL Ops Team understands them and executes order fulfillment as outlined

Other tasks required by Director of Sales & Marketing


Highly motivated, self-disciplined individual with a strong work ethic

Minimum 5 years of strong record of achievement with major retailers

Able to work on their own or at head office

Outgoing, personal and honest

Must enjoy working with existing customers

Strong family values are essential

Ability to listen and understand customer requirements and communicate them to head office

Weekly communication with head office as required

Computer skills including Epicor, Microsoft Office; Outlook Express, Excel, Word and Power point as well as Zoom and Microsoft teams.

Must be able to work within requested time lines and a pre-determined budget

Must own a reliable car with good gas mileage

Some work on weekends such as Trade and Consumer Shows will be required

Options for growth and advancement:

Growth from within existing account base

Southern Ontario new distribution development

Support of corporate office accounts in region

New accounts

Account acquisitions

Competitive Compensation Packageincluding Profit Sharing, Margin Incentive Program, Mileage, Vacation and Benefits

Application deadline: 2021-08-19

Expected start date: 2021-09-06

Job Types: Full-time, Permanent

Salary: $70,000.00-$80,000.00 per year

Additional pay:

  • Bonus pay
  • Commission pay


  • Casual dress
  • Commuter benefits
  • Company events
  • Dental care
  • Disability insurance
  • Employee assistance program
  • Extended health care
  • Flexible schedule
  • Life insurance
  • On-site parking
  • Paid time off
  • Profit sharing
  • RRSP match
  • Store discount
  • Vision care
  • Wellness program
  • Work from home


  • 8 hour shift
  • Day shift
  • Monday to Friday

COVID-19 considerations:
The company is currently following all reccomended safety protcols inculduing but not limited to social distancing, mask protection, working from home, daily safety checks


  • Bachelor's Degree (preferred)


  • Key Account Sales: 5 years (preferred)
  • Agricultre: 3 years (preferred)

Willingness to travel:

  • 50% (preferred)

Work remotely:

  • Yes


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