Senior Brand Manager - Woodford Reserve

Brown-Forman
Louisville, KY
30+ days ago
Brown-Forman
Brown-Forman
brown-forman.com

Job Description

What You Will Do in This Role

All B-F Marketers will be expected to be leaders in building “best in class” brands, marketing programs and capabilities and to drive the Corporate and USA&C marketing strategies. For marketing, all managers must have or develop an acumen for eight key capabilities;

  • Identifying consumer and brand insights that lead to growth,

  • Developing strategies that capitalize on brand opportunities

  • Creating brand and portfolio architectures that exceed consumer/shopper needs and build equity,

  • Driving business results in the near and long-term,

  • Developing new products that deepen engagement and create competitive advantage,

  • Crafting brand communications that deepen relations between consumers/shoppers and our brands,

  • Building integrated digital marketing strategies that drive business value, and

  • Winning at the POP/POC to drive purchase intent.

You Can Look Forward To

This role is responsible for leading the growth of the Woodford Reserve Trademark in USA&C, and is identified as one of the top priority growth brands. The scope of work for this role includes assisting the Group Brand Director in creating, executing, and evaluating highly innovative strategies and brand building programs for the Woodford Reserve Portfolio. This role will work in conjunction with the Woodford Reserve Double Oaked Brand Manager.

What You Can Expect:

Executional Excellence

  • Accountable for the plan and profit delivery for USA&C

  • Manage and exceptionally execute national brand plan working closely with Brand Integration Director, Field Marketing Managers, sales teams, home-place team, and agency partners

  • Maintain high level of interaction and build constructive, business building relationships with sales team in key Woodford growth markets to ensure strong execution and drive growth plans within the field sales teams

  • Establish a plan to cultivate the next wave of growth markets in conjunction with sales leadership

  • Serve as brand’s steward within USA&C and champion brand’s strategies and plans

  • Brand steward for Integrated Marketing Communications and key brand collaborator with IMC Manager

Strategic Leadership

  • Develop robust marketing strategies and plans for both short and long-term profitability based on compelling insights and strong business analysis

  • Develop integrated national brand plan using the full marketing mix of advertising, promotions and trade

  • Drive the B-F Brand Growth Framework principles throughout the brand’s resource allocation process

  • A key member of the Brand Team with activities including best practice sharing across regions, marketing and sales plan development, leading region insights for communication and agency brief development

  • Provide leadership, mentoring and guidance to brand and cross-functional teams as well as agencies.

  • Collaborate with multiple internal and external stakeholders including Sales and Distributor teams, Brand Integration Director, PR Manager, IMC Managers, Innovation Manager, Sales Promotion Manager, Finance, agency partners, home-place team and retailers.

What Exactly Are We Looking For?

  • B.A. plus 7+ years marketing in a consumer goods environment in positions of increasing responsibility.

  • Demonstrated experience in developing, executing and managing brand plans.

  • Strong verbal and written communicator

  • Strong interpersonal skills and ability to operate effectively in a collaborative matrix environment

  • Understanding of and ability to work with commercial teams to accomplish shared goals

  • Brand championship and an ability to persuade and invigorate others toward a common goal and success

  • Experience working with and managing outside agencies (POS development, PR, Events, Advertising....)

  • Demonstrated ability to develop and execute innovative “big ideas” that grow brands

  • Strong analytic skills and the ability to turn “insights to actions”

  • Strong results orientation, with a track record of superior financial performance

  • Ability and willingness to travel 20-25% of the time, including some weekends

What Sets You Apart?

  • MBA

  • Experience building a successful spirit or luxury brand in the U.S.

  • New product experience

  • Luxury or Super-premium brand experience

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: USA & Canada

City: Louisville

State: Kentucky

Country: USA

Req ID: JR-00002794

Source

https://www.indeed.com/jobs

Not sure if you qualify?

Uvaro is here to help you land great jobs like this one.

Upgrade your skills

Other Jobs

Rise People

Rise is Canada’s complete people management solution that gives employers everything they need to build loyal and productive teams—all in one place. We collaborate and co-create to build solutions that completely change how companies of all shapes and sizes manage their payroll, scheduling, time tracking, group benefits, recruitment, onboarding, and more.

 
Vancouver, BC
Uvaro

1+ years of successful sales development experienced experience in B2B software or B2C services is a plus. Ability to work occasional evenings or weekends.

 
Waterloo, ON / Remote
Freshworks Inc

About Freshworks: Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end-user. More than 50,000 companies -- from startups to public companies -- around the world use Freshworks software-as-a-service to enable a better customer experience (CRM) and employee experience (ITSM, HRSM). Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve customers, including American Express, Sony, Vice Media, TaylorMade, Sotheby’s, Stitchfix, OfficeMax, Multichoice, Delivery Hero, ITV, and Klarna. Freshworks transforms the way world-class organizations collaborate with customers and co-workers. The suite includes Freshdesk (omnichannel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshteam (HR management system). Overview: We are looking to hire smart and passionate folks for our inside sales team. The inside sales team are responsible for engaging with prospects and driving sales in the SMB segment. They understand the needs and requirements and collaborate with internal teams to help ensure a smooth sales process. This role is based out of Chennai. Responsibilities (What you'll be expected to do): - Qualify and prospect inbound leads generated by the lead generation team. - Be responsible to convert trial prospects to paid customers through enthusiastic customer engagement. - Own individual targets and work towards generating new revenue. - Collaborate with other appropriate internal teams and represent the customers to solve their business requirements. - Work with various internal stakeholders and achieve team targets. Requirements (What we look for in candidates): Must-haves: - 1-3 years of work experience in any customer-facing sales role. - Clear, concise, and effective written and oral communication skills. - Empathy towards customers and understanding their needs. - Interest, curiosity, and openness to learning new technologies. - Good interpersonal skills and ability to collaborate with internal stakeholders as well as end customers. - Learning mindset and the right attitude that will help you thrive and adapt in a fast-paced, performance-driven environment. - Flexibility in working in different shifts/regions. This is absolutely mandatory because you will be expected to work in a specific shift for a minimum of two years. Good to have: - Prior work experience in SaaS product companies in domains relevant to Freshworks' suite of products. - The proven track record of consistency in overachieving targets.

2 hours ago
Tamil Nadu Chennai