Digital Marketing Specialist

Toronto, ON
30+ days ago

Job Description

Position: Digital Marketing Specialist

Seniority Level: Entry Level

Employment Type: Full-time

Location: Toronto, ON (Hybrid work style due to COVID-19)

Who We Are:

At Sowingo our mission is to transform healthcare offices by offering dental and medical professionals an intuitive and user-friendly platform that uses a cloud-based application to simplify the complexity of purchasing and managing healthcare inventory. Sowingo disrupts the healthcare supply chain by providing a platform that links eCommerce with inventory management, connecting vendors to a digital sales channel with an ERP integration solution for their target customers. We are a team of in-house engineers, sales professionals, doctors and designers who are building software for the future of dentistry.

Our unique product looks to service a market with ultimate potential so we are looking to expand our team with talented new professionals who will help grow our product. We have an inclusive office environment, an amazing team, and fantastic employee perks. Apply and meet the Sowingo family today.

Position Overview:

We are looking for a highly motivated Digital Marketing Specialist who will be responsible for running campaigns end-to-end (including conceptualizing, creating, deploying, measuring results, etc.) on multiple digital platforms in alignment with Sowingo’s strategy and product areas identified as a marketing priority. In this role, you will often be required to work in association with technology, customer success, analytics, and operations teams.


  • Author / create marketing content to effectively communicate product value proposition to different target audiences
  • Execute and manage the company’s email marketing initiatives through HubSpot or similar CRM marketing suites.
  • Monitor effectiveness of digital marketing initiatives through marketing analytics and optimize channel marketing budgets, present marketing outcomes to the management
  • Design and manage KPIs indicating campaign performance
  • Assist in developing marketing strategies, in alignment with the company’s revenue strategy, target customer segment and the marketing budget
  • Assist in conceptualizing marketing campaigns including deciding on specific target segments, optimizing content and spends across various channels
  • Collaborate with product design, engineering, sales, advertising, and data teams to collate resources, create marketing content, and deploy marketing campaigns across different channels including social media, mobile applications, and email
  • Managing in-site eCommerce marketing and advertising through 3rd party ad deployment software like AdButler and in-app push notification services like OneSignal


  • 3-4 years of progressive channel agnostic digital marketing experience (preferably SaaS segment)
  • 3-4 years’ experience with all or most of the following: HubSpot marketing suite, Google Ads Network, 3rd party ad deployment software like AdButler, social media ad management platforms (for e.g.: Facebook, Instagram, LinkedIn etc.), content development software like google web design, Canva
  • Bachelor's Degree (preferred)
  • Proven experience in conceptualizing and executing marketing campaigns across multiple channels like email, social media and in-app messaging
  • Excellent writing and editing skills which will help you create effective brand-infused marketing content to reinforce the Sowingo / campaign value proposition
  • Experience in quantifying and analyzing campaign results and making recommendations on ways to improve or increase the success of marketing efforts
  • Good understanding of SEO and SEM
  • Experience with video content creation services like Canva
  • Experience with HTML & CSS will be considered a plus

Why Sowingo?

Joining a startup is pretty much the greatest adventure you can embark on in your career. Here are just a couple reasons why:

  • The opportunity for your contributions to make a meaningful impact.
  • The opportunity to work alongside a tech founder who is also an oral maxillofacial surgeon
  • Equity in the business - ownership is a key value at Sowingo and we want you to share in our long-term success
  • Competitive salary commensurate with experience
  • Medical, dental and vision benefits package
  • Vacations which are encouraged to recharge

Reference ID: Digital Marketing Coordinator 2021

Job Types: Full-time, Permanent

Salary: $70,000.00-$75,000.00 per year


  • Dental care
  • On-site parking
  • Stock options


  • 8 hour shift
  • Monday to Friday
  • No weekends

Ability to commute/relocate:

  • Toronto, ON: reliably commute or plan to relocate before starting work (required)


  • Bachelor's Degree (required)


  • Digital marketing: 3 years (required)

Work remotely:

  • No


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