Digital Marketing Manager - Boston, MA

Flight Centre Travel Group
Boston, MA
30+ days ago
Flight Centre Travel Group
Flight Centre Travel Group

Job Description

Job no: 509769
Brand: Flight Centre Travel Group
Work type: Full time
Location: Massachusetts
Categories: Marketing, Web, Creative & UX, Corporate & Group Travel

Digital Marketing Manager

Job Purpose:

The Digital Marketing Manager, Americas (DMM) will drive digital strategy and implementation for Flight Centre Travel Group’s corporate brands. This role leverages a strong understanding of all facets of cross-channel digital management, including paid media, organic (SEO), website management, data/analytics, and marketing technology. This individual is part of the global marketing framework, chartered to implement a global plan at the regional (Americas) level. This role will strike the perfect balance between strategy and tactical, and will constantly require production in both areas.



  • Work closely with SVP and global digital marketing hubs to establish a coordinated plan that has both global and regional facets.
  • First, understand the business and our challenges and goals in developing a smart plan.
  • Plan approval within 60d of hire, followed by execution on staffing and operational foundation shortly thereafter.

Digital Marketing

  • Construct omnichannel, ROI-based campaigns across digital channels.
  • Deploy CMS strategy to coordinate with media and reporting
  • Work with PR to grow and promote your brands’ positions and assist them in achieving top of mind awareness.
  • Increased reach at cost
  • Quality Lead volume
  • Brand messaging, tone of voice, and UVPs are consistent online.

Marketing Technology

  • Marketing Automation discovery, strategy, and execution, with US market a near-term focus.
  • Collaborate with Digital Product Owner and SVP on tech stack planning and development.
  • Target global consistency wherever possible while acknowledging that regional differences and needs do exist.
  • Clients: increase retention and TTV
  • Prospects: increase database size, improve funnel metrics through engagement
  • Reduce number of tools and optimize associated cost

Management of the global digital platforms

  • Manage Corporate websites
  • Provide guidance for each brand’s mobile app and customer portals
  • Continually improve the functionality, usability and design of the corporate brand websites
  • On time and in budget deployments
  • Improved platform performance and usability
  • Effective management of development resources


  • Ensure digital budgets deliver results within agreed spend.
  • Manage monthly reporting
  • Support data cleanup and Salesforce CRM
  • Global digital report to include regional insights
  • Dashboards creation
  • KPI development vs. funnel
  • Broadly understood digital results for globe and regions

Person Profile:

Understanding of the B2B environment

An essential part of the role is to understand the principles of B2B marketing and how to implement activities that will have an impact on brand and sales.

Digital marketing acumen

An understanding of digital marketing mediums and how the various platforms play a role in integrated marketing strategies for the B2B segment is required.

Project planning

DMM will work closely with other departments and the corporate marketing teams to create consensus, build plans, and track progress.

Analysis and reporting

To ensure that plans are always cost effective as we strive for brand development, lead generation and customer success, reporting is an essential part to creating accountability.

People Management

Combine empathy with functional knowledge to motivate and support AMER digital marketing team.

Experience and knowledge

This is an important digital role for corporate brands, a multi-billion dollar portfolio including FCM and Corporate Traveler. As such, candidates require strong digital experience with at least 3 of these years in a similar role in a regarded brand.


5+ Yrs in Digital Marketing

Digital Mgr., Digital Executive, Search Mgr., Paid Media Mgr.

MBA Preferred

MBA in Marketing, Analytics, Management

What Flight Centre Travel Group can offer you:

  • Strengths based culture
  • Relaxed dress attire
  • In-house travel planner to book discounted hotel & air
  • National/International Award Nights
  • Diversity & Inclusion initiatives
  • Benefits including vision, medical, and dental after one full month of employment
  • 401K program
  • Generous paid-time off policy
  • Free and confidential access to our in-house financial advisor (401K, Stock Plan)
  • Life Insurance, Short/Long-Term Disability, Employee Assistance Program, Health Advocate and MD Live
  • Proud Corporate Social Responsibility platform through the Flight Centre Foundation and Brighter Futures program supporting nominated charities through Workplace Giving, Volunteering and Fundraising.
    • Employee giving program
    • Annual Charity Trip
    • Office Environmental Program
    • 1 Volunteer Day per Calendar Year

Location: Boston, MA

FCTG USA is an affirmative action-equal opportunity employer searching for talented people who have a desire to build a rewarding, fun, and exciting career with a company that loves to celebrate your success!


Not sure if you qualify?

Uvaro is here to help you land great jobs like this one.

Upgrade your skills

Other Jobs

Rise People

Rise is Canada’s complete people management solution that gives employers everything they need to build loyal and productive teams—all in one place. We collaborate and co-create to build solutions that completely change how companies of all shapes and sizes manage their payroll, scheduling, time tracking, group benefits, recruitment, onboarding, and more.

Vancouver, BC

1+ years of successful sales development experienced experience in B2B software or B2C services is a plus. Ability to work occasional evenings or weekends.

Waterloo, ON / Remote
Freshworks Inc

About Freshworks: At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion, irrespective of their background, gender, race, sexual orientation, religion, or ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, our communities, and our business. Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering affordable, quick to implement, and designed software for the end-user. More than 50,000 companies -- from startups to public companies -- worldwide use Freshworks software-as-a-service to enable a better customer experience (CX, CRM) and employee experience (ITSM, HRSM). Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve customers, including Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media. Freshworks transforms the way world-class organizations collaborate with customers and co-workers. The suite includes Freshdesk (omnichannel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshteam (HR management system). Overview: We are currently looking to hire energetic SDRs. This position is an integral part of our sales engine. SDRs are focussed on the front end of the sales cycle and be the face of Freshworks. The SDR team is responsible for identifying opportunities and generate a sales pipeline. This role is based out of Chennai. Responsibilities (What you'll be expected to do): - Generate qualified opportunities for the company by rigorously prospecting and researching in the assigned region/market. - Do rigorous research on companies, and build an effective sales pipeline. - Strike and initiate conversations with high-profile personas of companies you are prospecting. - Be the face of Freshworks and pitch the company and our products to the prospects. - Come up with creative emails and campaigns to draw the attention of prospects. Requirements (What we look for in candidates): Must-haves: - 4-8 years of work experience in any customer-facing sales role. - Clear, concise, and effective written and oral communication skills. - Empathy towards customers and understanding their needs. - Interest, curiosity, and openness to learning new technologies. - Prior exposure to tools like LinkedIn Sales Navigator, DiscoverOrg, ZoomInfo, etc. - Good interpersonal skills and ability to collaborate with internal stakeholders as well as end customers. - Learning mindset and the right attitude that will help you thrive and adapt in a fast-paced, performance-driven environment. - Ability to handle rejections and stay focused and driven. - Ability to multi-task and manage your tasks effectively. - Flexibility in working in different shifts/regions. This is absolutely mandatory because you will be expected to work in a specific shift for a minimum of two years. Good to have: - Prior work experience in SaaS product companies in domains relevant to Freshworks' suite of products. - A proven track record of consistency in overachieving targets.

11 hours ago
Tamil Nadu Chennai