Equinix is the world’s digital infrastructure company, operating 200+ data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.
We are a fast-growing global company with 70+ consecutive quarters of growth. Through our innovative portfolio of high-performance products and services, we have created the largest, most active global ecosystem of nearly 10,000 companies, including 1,800+ networks and 2,900+ cloud and IT service providers in over 26 countries spanning five continents.
A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.
Lead and collaborate with cross-functional teams to generate plans to increase awareness, demand, and execute product line-specific go-to-market strategies (GTM) and plans associated with the existing product portfolio and new product launches.
Define clear and actionable GTM strategies for the platform and each strategic product including segmentation, targeting, competitive positioning, buyer persona and process mapping.
Build and drive comprehensive plans with regional counterparts with regard to awareness, nurture, inbound/outbound activation, influencer relations, demand generation and promotions.
Combine product and platform capabilities into compelling solutions for customer’s critical IT business problems.
Represent product marketing and create GTM strategy for product releases. This includes understanding the new functionality, determining internal and external impacts, then building out appropriate communications and training plans.
Work with the regional teams globally to gain "voice of the customer" to drive market-based product development and enhancements to existing products
Work with sales enablement, solution architects, other groups to identify and fill knowledge gaps across all sales teams, direct and indirect.
Own and manage key internal and external collateral such as pitch decks, datasheets, product pages on Equinix.com, and customer communications.
Support customer meetings, industry conferences, analyst briefings, and partner forums as the product Subject Matter Expert (SME).
Act as global expert on the competitive landscape, market requirements and overall product needs for the region.
Manage global product positioning and messaging that establishes the need for Equinix products in the market and differentiates them against the competition, substitutes, and other portfolio products.
Effectively leverage and maintain relationships with key stakeholders throughout the company and ensures alignment in cross-functional priorities and activities.
Monitor the evolution of customer segment needs and market and industry developments to help with strategic product planning including new services and markets.
Ensure smooth handover of new products/services from product development/core product management, to regional marketing, sales and sales support teams in the regions.
5 – 7 years of product marketing experience with cloud service providers, managed service providers, or network service providers
Bachelor's degree in Engineering or IT field of study preferred, consulting experience or an MBA is a plus
Ability to analyze business issues and identify, design & implement effective practical recommendations
Customer-facing and market-facing experience
Proven ability to build strong working relationships with marketing peers, sales leadership and key functional areas within the business
Experienced in the following: Develop messaging, GTM/Sales enablement, identifying target customers, clarify personas, creating use cases, customer success stories, product launch.
Culturally aware and adept at working across multiple geographies
Up to 10% travel, mostly domestic, some international
We offer Medical, TeleMedicine, Dental, Vision, Life and AD&D insurance, 401K, Leave of absence & disability benefits, paid time off & holidays and more.
In accordance with Colorado State Law (https://leg.colorado.gov/bills/sb19-085) the salary range for Colorado for this role is $98K- $132 per year with 20% bonus target.
Equinix is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability.