Performance Manager

Dentsu Media
Toronto, ON
30+ days ago

Job Description

Company Description


The Performance Manager is a key media partner for our clients. They are the day-to-day digital client lead, and manages the execution of the business’ digital strategy. The Digital Account Manager has a strong working knowledge of the digital media landscape and available media research. This role manages the account team resource to deliver on key client objectives.


Job Description


The purpose of this role is to collaborate with the Media Planning and Performance team across disciplines to develop and execute innovative and creative solutions for our client. As the Digital Account Manager, you will work closely with the planning team and client to understand both long term objectives for the year ahead and short-term campaign needs. You will work with the Account Director and relevant Media Planners and Execution team to provide strategic media recommendations, ongoing updates on media trends or landscape and provide guidance on best practice to your media team.

Media

  • Supporting the Account Director to develop strategic direction of the client’s business and detailed media plans
  • Manages all day-to-day efforts and is the primary day-to-day point of contact to the client
  • Owns and manages campaign strategy and plans keys campaign efficiencies
  • Ensures deliverables are met on time and on budget
  • Provides leadership to the rest of the team, in terms of client strategic direction, recommendations and overall team development
  • Supervises the media planner / buyer, media buyer and media coordinator on deliverables for the client’s business, ensuring they are in line with client briefs and objectives
  • Accountable for media plan output timelines, accuracy, and overall excellence
  • Responsible for budget control management, reviewing team’s updates
  • Overseeing deliverables on media and managing team workload
  • Providing support / problem solving for team

Relationship with team and clients

  • Building trusting, collaborative relationships with clients, team and partner agencies at appropriate levels
  • Leads presentations with clients and supports team in their presentations
  • Manages expectation of client deliverables, ensuring team meet deadlines
  • Research:
  • Knowledge and understanding of key media tools – Lens, Comscore, FB planner, FB/YT/Twitter/DSP platforms etc and terminology CPPs, GRPs, CTRs etc.
  • Expert on using audience insights / media insights and lead strategic recommendations

Reporting

  • Reviews the reports put together by the team and offers feedback and guidance
  • Ensures reports are delivering on client KPIs / objectives
  • Manages deliverables and deadlines

Qualifications
  • Significant media experience across channels (digital)
  • Previous agency experience considered an asset
  • Strong organizational skills and project management and communication skills
  • Analytically driven and Deadline focused
  • Interest in media and advertising
  • Advanced computer skills (MS Word, Excel, PowerPoint, Outlook)
  • Strong math and analytical skills
  • Communication between different internal teams; Expresses oneself clearly and concisely in oral communications; Writes in a clear, compelling and concise manner
  • Organization, keeping multiple projects on-track, structuring and executing work
  • Proactive problem solving / anticipating client / team needs
  • “Can-do” attitude and proven ability to work in a team environment

Additional Information


We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.


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