Director of Sales and Marketing

Job Description

The Director of Sales and Marketing is a key leadership role responsible for driving revenue growth, shaping the company's market position, and leading a high-performing sales and marketing team. This position involves developing and executing strategic initiatives to maximize sales opportunities, enhance brand visibility, and develop and drive an effective channel management program.

A successful candidate will be responsible for:

Strategic Planning:

• Develop and implement comprehensive sales and marketing strategies to attract and sign new distributors, establish and nurture strong EPC partnerships, and expand regional field sales opportunities.
• Analyze market trends, competitor activities, and customer preferences to identify opportunities for growth.
• Continuously evaluate sales performance against forecasts, making necessary adjustments to strategies and tactics to ensure the achievement of sales and growth goals.

Strategic Customer Partnerships:

• Cultivate a strong Strategic Customer Partnership culture
• Establish and maintain strong relationships with potential and existing EPC firms, ensuring mutual growth and alignment with the company’s product offerings.
• Provide guidance and resources to the Strategic Account Management team to ensure proper execution of the best-in-class customer experience for these critical partners.
• Facilitate collaboration between internal teams and EPC partners to ensure seamless project execution and customer satisfaction.
• Offer comprehensive technical and sales support to EPC partners, including product training, project consulting, and troubleshooting.

Channel Management:

• Develop and implement a comprehensive channel management strategy, including the creation and execution of a structured channel program.
• Identify and onboard new channel partners, ensuring alignment with company goals and market positioning.
• Define and communicate channel policies, guidelines, and incentives to support partner engagement and drive sales performance.
• Provide support and resources to ensure channel partners have the necessary tools and knowledge to effectively promote and sell the company's products.
• Monitor and evaluate the performance of channel partners, adjusting the strategy and program as needed to maximize results and ensure mutual success.

• Establish and maintain strong relationships with potential and existing distributors.

Marketing Initiatives:

• Oversee the creation of marketing strategies, focused on growing audiences and driving broader adoption of EG4 products.
• Ensure implementation of effective messaging and branding through digital marketing efforts, including social media and website content.
• Utilize advanced data analytics and market research to create accurate sales forecasts, aligning with the company's strategic growth objectives and revenue targets
• Identify and capitalize on new market opportunities to expand the EG4 footprint, leveraging market insights and competitive analysis to guide expansion efforts.
• Develop a targeted strategy for marketing events and trade shows to effectively showcase products and strengthen relationships with potential partners.
• Capture and communicate ROI on all marketing strategies and activities

Contract Negotiation:

• Negotiate terms and agreements to ensure mutually beneficial partnerships.
• Ensure all contracts comply with company policies and legal requirements.

Sales Leadership:

• Lead and motivate the sales team to achieve company objectives.
• Establish sales targets, track performance, and implement improvement plans as necessary, while maintaining a strong sense of accountability and delivering excellent customer service.

Training and Development:

• Develop training programs for the sales team to enhance product knowledge and sales techniques.
• Conduct regular training sessions and workshops.

Performance Analysis:

• Monitor sales and marketing metrics to assess the effectiveness of strategies and initiatives.
• Prepare and present reports to senior management on sales performance and market trends.

Budget Management:

• Manage the sales and marketing budget to ensure cost-effective use of resources.
• Allocate funds for various marketing activities and initiatives.

Compliance and Ethics:

• Ensure all sales and marketing activities adhere to industry regulations and company policies.
• Promote ethical business practices within the sales and marketing teams.
• All other duties and responsibilities as assigned

Physical Requirements:

• This position may require the ability to perform tasks that involve sitting, standing, walking, lifting, computer work and other physical activities. Candidates should be able to meet these physical demands with or without reasonable accommodations.

EG4 Electronics Perks:

• Medical.
• Dental.
• Vision.
• Supplemental life.
• PTO.
• Company-branded merchandise.
• Community events.
• Company-funded continued education opportunities.
• Discounts and perks through locally owned businesses.
• Free Lunch Fridays!

EEO Statement:

• EG4 Electronics is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.