Director of Marketing Operations

San Mateo, CA
30+ days ago

Job Description

The Director, Marketing Operations is responsible for enabling effective marketing processes, execution, and supporting infrastructure. This includes providing best practices guidance, marketing systems management, enabling technical infrastructure, and reporting and analytics for all marketing functions. The Director is responsible for operations planning, processes, infrastructure, system research and analysis, and performance management for the marketing department. The Director will also be responsible for marketing analytics to measure campaign performance and ROI. The leader will establish dashboards to report on cross-department marketing goals displaying metrics that translate into corporate sales and profitability goals that help to optimize marketing investments. The Director will play a key role in helping to establish a data-backed decision-making mindset across the marketing team. The role reports to the CMO and is a key member of the Marketing Leadership Team.
What you will be doing at PerimeterX...
Marketing database management including policy development and enforcement, process development and data quality.
Management and development of the marketing operations team with skilled personnel to quickly address infrastructure issues and drive immediate value to the business.
Oversee the successful day-to-day management of Marketo and its integration to to allow for multi-channel, multi-touch campaign management and closed-loop lead management.
Leading the effort to employ best practices processes in the areas of B-B lead management and drive significant improvements in marketing data quality.
Manage technical aspects of web infrastructure (CMS) and demand marketing systems (marketing automation, CRM, project management, ticketing) used to generate, distribute, and report on leads, and marketing metrics across the Demand Marketing, Corporate Marketing, Field Marketing, Channel, and Alliances Marketing, and Product Marketing functions.
Collaborate with senior leadership in developing, understanding, and utilizing metrics that matter to support marketing goals and business efforts.
Evaluate and provide insight on the performance of all marketing campaigns activities.
Interpret industry trends and competitive information and develop strategies and tactics to respond to opportunities and changes in the marketplace.
Promote a culture of collaboration, accountability, innovation, entrepreneurship, and customer service within and around marketing operations and act as a primary liaison to IT, sales operations, and channel operations.
What we are looking for from you (Requirements)...
Bachelor's Degree in Marketing, Business Administration, Finance, Analytics, or Engineering.
10-12 years experience in marketing operations, with additional time in a closely related role in marketing or sales.
Leadership and initiative to see what needs to be done and build plans and support to execute.
Must be strategically analytical and operations-focused while also providing strong oversight of tactical responsibilities.
Be well organized and have a passion for reporting performance metrics.
Strong interpersonal and people management skills with proven success in motivating, mentoring, and creating an environment where the best talent wants to be.
Experience working with and effectively influencing senior management.
Demonstrated ability to build highly effective working relationships with sales, marketing, and IT.
Strong verbal and written communications.
The ideal candidate will be able to navigate and communicate at both the strategic and tactical levels and possess strong collaboration and influencing skills.
A sense of urgency and results-orientation.
Why you should join the PerimeterX team...
Making a difference in a leading-edge SaaS security category, protecting real organizations from material threats to their business.
Being part of a successful fast-growth business and organization.
Work with some of the most well-known brands in e-commerce, travel, hospitality, retail, and enterprise SaaS
Catered lunch and dinners every day, as well as snacks and beverages all-day
In/Out of Office happy hours and quarterly out of the office events
Automatic cell phone allowance
Exceptional 401K, Unlimited PTO, and Health Benefits
Fresh PerimeterX SWAG
PerimeterX is the leading provider of application security solutions that keep your web business safe in the complex digital world. Delivered as a service, the company’s Bot Defender, Code Defender, and Page Defender solutions detect risks to your web applications and proactively manage them, freeing you to focus on growth and innovation. Bringing together an elite engineering team, security research to continually update its solutions with current intelligence, and best-in-class customer enablement and support, the world’s largest and most reputable websites and mobile applications count on PerimeterX to safeguard their consumers’ digital experience. PerimeterX is located in San Mateo, California and on the web


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