Manager, HCP Marketing & Sales Training

NeuroPace, Inc.
Mountain View, CA
30+ days ago

Job Description

Job Description
NeuroPace is seeking a passionate, medical device marketing manager with a talent for clinical marketing and sales training. This Marketing Manager will be responsible for HCP marketing initiatives for NeuroPace’s responsive neurostimulation therapy for the treatment of refractory epilepsy. In addition, the Marketing Manager will be responsible for all field sales training material and initiatives.
Specific Responsibilities include:

  • Marketing Strategy and Execution
  • Develop multi-channel marketing strategy and tactical plans to engage physicians, consistently deploy marketing messages, and drive sales of NeuroPace’s business
  • Establish product branding, positioning, and messaging
  • Create physician-focused clinical marketing materials, including product brochures, sales tools, advertisements, digital and social content, and any other promotional material required to support the execution of the multi-channel marketing plan
  • Serve as the lead with agency partners to develop marketing and training materials that are best-in-class and delivered according to the necessary schedule and budget
  • Serve as a primary contact and resource to support the field team
  • Interface with physicians for peer-to-peer initiatives and physician events
  • Sales Training
  • Develop sales training strategy and roll-out plans by identifying field training requirements, aligning with sales and marketing plans, driving toward financial goals, and collaborating with Sales Leadership
  • Create sales training curricula and content on sales processes and marketing messaging in alignment with sales leadership and prevailing sales methodologies
  • Management
  • Evaluate the effectiveness and impact of marketing and sales training initiatives with tracking and analysis, and optimize programs accordingly
  • Manage the budget requirements and financial spend to execute on multi-channel marketing plans and sales training
  • Subject Matter Expertise
  • Track competitive products and emerging technology, establish competitive strategies and marketing plans, and provide competitive intelligence and messaging to the field team.
  • Be an internal subject matter expert on product information, relevant clinical data, and sales processes
  • Ability to travel 25% of the time

Desired Skills and Experience
The ideal candidate for this role would have an MBA degree with 5+ years of related health care experience that includes marketing, sales training, and sales. Experience in medical device or biotechnology/pharmaceuticals is required.

  • Experience with physician-focused marketing, including marketing strategy development, brand building, clinical marketing and messaging development, and creation of marketing materials
  • Demonstrated marketing strategy and business strategy capabilities
  • Proven ability to effectively position and communicate product value and clinical data
  • Experience partnering with physicians through events and clinical content development
  • Experience supporting a field team, including providing sales tools and sales training
  • Experience with formal sales processes, such as the Challenger sales approach
  • Experience developing sales training content and curricula and executing trainings in multiple formats
  • Excellence in project management and project execution
  • Ability to work as a team member, be flexible and adaptable, and work under pressure
  • Strong analytical capabilities
  • Self-motivated and self-directed individual with a conscientious approach to work assignments and demonstrated time management skills
  • Ability to work independently and demonstrate proactive initiative to accomplish short and long-range projects, anticipate business needs, and recommend actions with minimal direction
  • Enjoys the challenges of multitasking and working at a fast pace while staying flexible to shift tasks based on market dynamics

Job Type: Full-time

Source

https://www.indeed.com/jobs

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