Director of Sales - SaaS/GTM Strategy

Irvine CA
30+ days ago

Job Description

Director of Sales, SaaS/GTM Strategy
MFour Mobile Research, Inc. – Irvine, CA

From the way we communicate to the way we travel and shop, the smartphone has facilitated one of the greatest shifts in human behavior since the invention of the internet. MFour Mobile Research is at the forefront of understanding that shift. Through our 4.5 star rated app, Surveys on the Go, we have built the largest, highest rated and fastest growing smartphone consumer panel in America.
Our mission is to combine online/offline, validated behavior with opinions from real shoppers to create the most comprehensive platform for understanding consumer behavior ever created.
Simply put, we provide a better way to understand consumers and now we’re combining it all on a revolutionary software platform, which is why we want you!

App + Web and Brick + Mortar behaviors have never lived with survey data on one platform. You will now lead sales growth of MFour’s new SaaS product, Atlas Studio. Atlas is the culmination of MFour transforming market research. Insights professionals know they need MFour’s mobile research approaches for gathering OmniTraffic® data as smartphones supplant PCs becoming the public’s favorite devices, but many remain hesitant to change. Understand their business problems and guide them, positioning MFour’s software products and services as the only effective gateway to a new mobile era.


  • Sell current and new prospective clients the Atlas Studio platform
  • Master the Atlas platform then communicate its’ unique values to clients
  • Work directly with MFour’s c-level shaping strategy and success for our new suite of products
  • Understand the market and segment targets based on our strategy and goals.
  • Develop and manage a convertible pipeline that achieves quarterly revenue goals and leads to scalability and growth
  • Generate sales from inbound inquiries, and from outbound leads generated by our in-house business development team
  • Depending on the volume of business, you also may be required to generate and qualify your own leads
  • Use data-driven approaches to selling and finding new leads
  • Use modern tools such as Salesforce CRM
  • Gain technical knowledge and a thorough awareness of market researchers’ needs
  • Be able to answer clients’ objections and reassure them that MFour’s all-mobile research will lead them to the market insights they need
  • Be a brand ambassador who can bring back clients’ feedback and suggestions to help us improve our products and services
  • Our success depends on teamwork. Embrace cooperation in an open and challenging environment
  • Be flexible, show great initiative, be willing to lead and be led as needed
  • National sales scope, with travel up to 10% of work time


  • Be evaluated according to how much business you bring in, and how quickly
  • Meet quarterly growth targets
  • Targets are adjusted annually to reflect the market research industry’s increasing adoption of mobile strategies


  • 5+ years of enterprise sales experience
  • Proven experience with go-to-market strategy
  • Experience identifying, initiating relationships with then closing with c-level executives
  • History of exceeding sales quotas
  • familiarity
  • Comfortable in an evolving environment leading the shift in market research
  • Bachelor’s degree or equivalent work experience


  • Salary based on experience
  • Commission based on team quota achievement
  • Unlimited Vacation
  • Competitive health benefits including; medical, dental, vision, LTD, and life insurance
  • 401k with 4% match
  • Access to gym in building
  • Food trucks and farmers market
  • Office wide celebrations and catered lunches

*Some benefits may have changed due to COVID-19*

Job Type: Full-time


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