Director of Marketing

Graphic Products
Beaverton, OR
30+ days ago

Job Description

Founded in 1970, Graphic Products has been trusted to provide safety solutions, equipment and supplies to fortune 10,000 companies worldwide and is continuing to grow. We are looking for a Director of Marketing that will direct the company's marketing strategy and provide dynamic team leadership. The Director of Marketing works closely with business leadership, sales, account management, and engineering/product development to accomplish goals that drive profitable growth. If you are looking for a great career, competitive pay, a stable schedule, and an actual work/life balance, this position may be the perfect fit for you.


  • Drive the strategy and vision for brand, identity, and digital marketing
  • Provide direction and oversight to managers of digital marketing, creative, and content creation teams.
  • Build a strong ecommerce enabled channel strategy
  • Develop and execute end-to-end marketing campaigns
  • Develop, motivate, and retain top quality talent - lead team to maximize their overall potential, skills and capabilities
  • Increase sales success with insights and innovative digital sales enablement tools
  • Gather and improve buyer and user insights to feed new product development roadmaps
  • Develop and manage marketing budget, allocating resources against social, brand initiatives, content creation, PPC, webinars and more
  • Negotiate contracts for services needed to execute the marketing strategy
  • Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies
  • Conduct pricing research and analysis to ensure competitive product and service pricing
  • Maintain knowledge of trends and developments in the market; identify needs for new products and services and make recommendations to leadership
  • Collaborate in the development of new products
  • Conduct training on marketing activities, strategies, and policies
  • Interview, hire, and train new staff in the department
  • Oversee the daily workflow of the department

Required Skills/Abilities:

  • 10+ years in B2B marketing roles ideally representing technical or industrial products and services including a minimum of five years leading a team
  • Extensive experience in and knowledge of current digital platform tools and practices
  • Demonstrated ability to build, drive, and retain a high-performance team
  • Product/Project Manager experience or related experience conquering business goals with innovative ecommerce solutions and initiatives
  • Excellent verbal and written communication skills
  • Excellent interpersonal and customer service skills
  • Excellent organizational skills and attention to detail
  • Strong analytical and creative problem-solving skills
  • Ability to create, implement, and monitor budgets
  • Thorough understanding of principles and methods used to promote, display, and sell products and services in a B2B environment
  • Proficient with Microsoft Office Suite and related software
  • Bachelors degree in Business, Marketing or related field required; Masters degree preferred


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