LEADERSHIP CORE ROLES:
o Regularly attends and provides input at leadership and all staff meetings.
o Holds staff accountable to the mission, vision, and values, Code of Conduct, Caring Above
and Beyond program, safety initiatives and position specific roles and responsibilities
o Delegates responsibilities effectively and provides clear written and oral direction to
o Promotes open communication and provides direct, timely, and motivating feedback both
formally and informally.
o Conveys trust in staff and co-workers ability to do their job efficiently and effectively.
Creates an environment that encourages other staff to excel.
o Maintains a positive attitude and open mind when confronted with change, ambiguity,
o Adheres to community service standard expectations.
Fiscal Responsibility/Financial Profitability
o Organizes and manages resources as well as considers costs and benefits when proposing
new financial purchases.
o Maintains accountability for department specific budget.
o Has a clear understanding of how the occupancy impacts the community’s overall
o Provides needed financial information to complete, daily, monthly, quarterly, and annual
reports as requested.
o Reviews daily staffing patterns to ensure efficient and effective production in accordance
with the budget and occupancy.
Processes & Procedures
o Ensures that department specific policies and procedures are in compliance with state
rules and regulations.
o Complete State mandated documentation in a timely manner.
o Ensures that shifts are filled with the correct personnel in order to provide adequate staff
to meet resident needs.
o Encourages staff to punch in and out at the correct time as well as avoid overtime when feasible.
o Participates and/or leads initiatives related to customer satisfaction and compliance as
o Encourages staff to participate in survey preparation activities and assessments.
KEY POSITION SPECIFIC ROLES & RESPONSIBILTIES:
Performs all functions and work related to the move-in of residents to the community,including Sales & Marketing paperwork, referral source development in adherence to all HDG
Responsible for building, tracking and reporting on volume of referrals, Sales & Marketing and occupancy as it relates to meeting or exceeding budgeted occupancyand premium mix goals.
Responsible for managing the marketing activities for an assigned coverage area on a daily basis to include meeting with medical, insurance, legal and financial professionals, senior organizations, special interest groups, hospital staff, other community contacts, and potential residents and their families.
Develops and execute marketing action plans as required. Works to identify changes in the market and niche programming opportunities.
Provides both internal and external educational in-services and other educational opportunities to the community, community, and providers in assigned area.
Trains and coordinate appropriate in-house staff to serve as back-up for tours and the move-in process including the completion of all required paper work to facilitate an admission in the absence of Director of Sales and Marketing.
Maintains a working knowledge of managed care referral process.
Develops and maintain a database of contacts/community resources along with knowledge of
industry trends and legislative/regulatory issues.
Monitors and evaluate customer satisfaction, share results with management team to develop
action plans as needed. Utilize discharge satisfaction survey to send to discharged residents.
Assists in the development and ordering of community materials such as brochures, press releases, and any advertising etc.
If applicable, collaborates with Sales & Marketing Assistant to manage intake of member and families.
Communicates appropriately with providers, attending physicians, other appropriate staff members, and other agencies as needed to ensure excellent provider relations.
Demonstrates familiarity with policies of the community and state and federal regulations pertaining to long-term care services.
Participates on committee and special projects and other related duties as assigned.
Maintains confidentiality of sensitive information.
Performs all other duties as assigned.
MINIMUM JOB REQUIREMENTS:
o Completion of an Associates or Bachelor’s degree from an accredited college or university with
course work in sales, marketing, business administration, social services or related area.
o Three (3) years of experience in senior living setting working within a sales and marketing
role preferred, but not required.
Certificates, Licenses, Registrations
o Not applicable.
Availability & Attendance
o Flexible work schedule (mornings, afternoons, nights, weekends, holidays, etc.) which
may include hours beyond eight hours in a day, or 40 hours in a week.
o Follows all attendance policies and procedures, including punctuality and proper
timeclock or timesheet reporting.
o Compliance with infectious disease policies and procedures related to, but not limited
to tuberculosis screening of health-care workers.