LinkedIn has changed the way the world networks, home to over 740 million users worldwide and a staggering 30 million companies, it is a game-changer in the job-hunting process. So here are why LinkedIn hacks are so important!
- Once you join LinkedIn, every connection you make will introduce you to an average of 400 brand new people
- Every connection will allow you to access 100 new companies and links to 500+ brand new jobs
- Do you want to meet the big players? LinkedIn is home to 90 million senior-level influencers
- Over 55 percent of decision-makers use LinkedIn to vet organizations
- LinkedIn provides 9 billion content impressions
- Researchers at the University of Massachusetts found that 98 percent of Fortune 500 companies use LinkedIn for recruiting and profiling
Furthermore, the U.S has over 167 million LinkedIn users, and Europe has over 206 million users. So you get the point — LinkedIn is absolute gold to graduates, employees, and business owners. But, unfortunately, many LinkedIn users and businesses fail to optimize their profiles or take advantage of the tips and tricks that can help you stand out. That’s where we come in with 5 cool LinkedIn hacks — instructions and all!
1 – Bolded Fancy Text
Firstly, as we’ve already stated, there are over 660 million LinkedIn users. So standing out from the crowd can be very challenging when everyone is fighting to get themselves seen and heard.
Nonetheless, one of the best LinkedIn hacks is to use unique text (i.e., bolded/fancy text). So why will anyone take any notice of you when you have the exact text as anyone else?
You can use a Unicode text converter to change your text style. Unicode will enable you to convert plain text, such as numbers, letters, and even punctuation, into obscure characters that catch the eyes of LinkedIn users. Let’s face it; does anyone look at adverts that don’t stand out? LinkedIn is a form of marketing, — marketing yourself. Therefore, you need to adhere to the basic marketing principle of standing out, and unique text will give you an edge.
2 – Carousel Posts
Using LinkedIn carousel posts is an excellent way to stand out from the crowd. Carousel posts are not LinkedIn Carousel Ads, and you mustn’t mix the two. Carousel posts are documents that you can share on your LinkedIn feed. Moreover, LinkedIn began the feature in 2018, and it’s enabled users to scroll through your documents and presentations without leaving LinkedIn.
Carousel posts allow you to create designs and visuals that make your LinkedIn page unique. However, you can only create carousel posts when you upload a multi-page PDF. Not when you upload JPEG images or multiple PNG images. Here’s how you use carousel posts:
- Start a new LinkedIn post by clicking ‘Start A Post’
- Choose the document that you want to share
- Give the document a descriptive title
- Design an engaging first slide that will lead the viewer to ‘Click’ on the post to see all of the slides
As LinkedIn grows towards 1 billion worldwide users, carousel posts are a great way to get yourself seen by employees. So you should also consider the following things:
- Your file has to be lower than 100MB
- The limit is 300 pages
- LinkedIn allows the following files: PDF, DOCX, DOC, PPTX, and PPT
- You can’t change or edit a carousel post after you’ve posted it
3 – The Proper Pronunciation For Your Name
Adding the correct name pronunciation to your LinkedIn page is an awesome yet highly effective hack that can boost your LinkedIn profile. Guess what? It’s one of the straightforward Linkedin hacks, and we’re going to give you some useful tips. Adding this to your profile can only currently be done via the mobile app when you click on ‘Edit Profile’.
- Ensure that the total recording time is within 10 seconds and no more
- Drop all background noise and record in a quiet place
- Speak gently and pronounce each syllable clearly
- Try to hold your phone four inches away from your mouth
The feature is a terrific way to stand out, and it shouldn’t take you any more than 60 seconds.
4 – Let Recruiters Know You’re Looking for Work
People use LinkedIn for all kinds of things. These include looking for jobs, business partners, investors, etc. However, not everyone who uses LinkedIn is looking for employment.
But with a simple click of a few buttons, you can let recruiters know that you’re looking for opportunities. In turn, that may encourage a recruiter to contact you instead of looking at the following profile. Here’s how you do it:
- Click the ‘Me Icon’ at the top of your LinkedIn homepage
- Click view profile
- Press the open to button
- Then, click finding a new job
- Click add to profile, and it’s all done
It’s as easy as that, and it may change your entire life! And if you’re hiring — the same concept applies!
5 – Create a Personalized URL
Creating a personalized URL is another excellent way to stand out from the crowd and build your brand. It looks highly professional. It shows a fantastic eye for detail, making your profile easy to find. And, on top of all that, it’s pretty straightforward when you follow these steps:
- Go to the top of your LinkedIn home page and click the ‘Me Icon’
- Head to the very top right of the page and click the small pencil icon next to your URL. From here, you should click the button that says ‘Edit public profile & URL’
- Under the ‘Edit URL’ tab, press the small pencil icon next to your current URL. From there, you can change your URL to whatever you please as long as someone hasn’t already taken it
- Click save and you’re finished
You can change the URL to your business name and brand. As a result, you’ll optimize your LinkedIn profile and stand out. Now that’s a great LinkedIn hack!
Boost Your LinkedIn Page Now
LinkedIn hacks are important — it’s that simple. Competition on the platform is robust, and you need to do everything possible to stand out.
Thankfully for these effortless LinkedIn hacks, you can go a long way by boosting your profile. Improve your progress in career success with us! For more information on how you can improve your LinkedIn and ultimately your career, sign up for our Career Coaching series hosted by Career Coach, Alyx Parks!