Introducing SNAP Selling: The New Way to Sell in the Tech Age

SNAP Selling is the new way to sell in the tech age. In a nutshell, it's a selling system that takes into account the way modern buyers make purchasing decisions.

With nearly limitless options and an overload of information available at their fingertips, today's buyers are more savvy, empowered, and picky than ever before. Because of this, the old outbound selling methods simply don't work anymore. In order to be successful, salespeople need to adapt their strategies to meet the needs of modern buyers. That's where this new sales system comes in.

What is SNAP Selling?

In short, it’s a sales system created by Jill Konrath. It takes into account the way modern buyers make purchasing decisions. She knows that today’s buyers are all overwhelmed, and — as she puts it — frazzled.”

With so many things on the go in the modern business world, it can be hard to make time to listen to a pitch, let alone make a decision about one.

The acronym "SNAP" stands for Simple, iNvaluable, Aligned, and Priority. These 4 things give the buyer the clarity and urgency they need to take action and buy your product.

Simple

Your clients want to know if this new product will be more effort to integrate than it’s worth. To be successful, you need to make things simple for your prospects. This means keeping your message clear and concise and avoiding industry jargon. It also means showing how easy it will be to use and acclimatize to.

You might be overcomplicating things. Ask yourself the following questions and find simple workarounds.

• Is my pitch easy to understand?
• Is the sales process efficient?
• And is this product easy to implement?

If any of these are a no,” find solutions with the resources available. If the solution is beyond your control, maybe this is something to bring up to a supervisor.

iNvaluable

It's important to focus on a specific niche when using SNAP Selling. By staying focused, you'll be able to better understand your target market. You'll also be able to craft more targeted messages that resonate with them.

You do this by showing how YOUR product is right for them. What does YOUR product offer that no one else does? Prove that YOUR product is an invaluable asset to their business.

Aligned

You need to align your goals with your prospect's goals in order for SNAP Selling to be effective. This means understanding your prospect’s needs and tailoring your pitch.

In order for your prospect to believe that you can help them, you need to provide evidence. Show them that you know what you're talking about. This can come in the form of customer testimonials, case studies, or data points.

Priority

Make this sale a top priority. Give your cli9ent a sense of urgency when first developing the sales pitch. Show how your product will impact their business, and prove to them why they need to take action NOW. As Konrath says in her book, SNAP Selling…

If you’re not helping a customer with a high-priority issue or initiative, nothing’s going to happen. If you can’t keep the momentum going, your opportunity disappears.”

Keep these 4 things in mind. You'll be well on your way to mastering SNAP and closing more deals than ever before.

Snap your fingers, and Career Success will appear

If you're looking for a way to close more deals and boost your sales figures, then look no further than SNAP Selling. It provides a roadmap for success. So what are you waiting for? Start using the SNAP system today and watch your numbers take off!

If you need more guidance, check out Uvaro. Our programming gives you insight into all the sales methodologies you might encounter out in the wild.

Download our Career Success Catalog today. Your future in tech sales awaits! And if you're wondering what is Career Success? We've got you covered there too!