What Is An Evangelist?

In the tech world, an evangelist is hired to spread the word about their product. They’re passionate about the company and its offerings. Their job is to convert people — not in the religious sense who are on the fence about using the product!

For startups, evangelists help with getting the word out about their products. For established companies, evangelists can help with launches of new products.

The Role of Evangelists

Evangelists generally have a lot of clout in the tech world. They're respected for their knowledge and expertise. Evangelists have a lot of influence when it comes to promoting a product or service.

When it comes to startups, evangelists can help to get the word out and generate buzz. For established companies, evangelists help promote new products or services and drive sales.

Not everyone is cut out to be an evangelist. It takes a certain type of person to be successful in this role. An evangelist needs to be passionate about the product they promote.

They also need to be strong communicators. They need to articulate why someone should use the product. And, address objections that buyers might have.

Examples of notable evangelists in tech include:

• Steve Jobs (Apple)
• Guy Kawasaki (Macintosh)
• Dan Martin (Mastercard)
• Mudasser Zaheer (Hewlett Packard Enterprises)

The Importance of Evangelists

Evangelists play an important role in the tech industry. They help bring new products and services to light and generate excitement.

This excitement can lead to more people using the product, which can result in more customers. In other words, evangelists help companies make money!

Word-of-mouth marketing is not to be underrated. While evangelists spread their message on social, it is the secondary conversations that happen after seeing the evangelist's message where a product's popularity can skyrocket!

Becoming an Evangelist

Becoming an evangelist isn't something that happens overnight. It takes time, effort, and a lot of hard work. If you're passionate about a product and you have the right skills: you might just be the right fit.

There are a few different ways to become an evangelist.

1. Start your own blog or podcast

Starting a blog, podcast, or Youtube channel can help you build a platform. Use that platform to promote the things you're passionate about!

Having a platform can connect you with potential buyers and build a community for your brand!

2. Get involved with online communities

Joining different online communities related to your interests. This allows you to start sharing your insights and expertise with others.

You can also reach out to companies directly and offer your services as an evangelist.This helps if you've already established a following, if you don't: seek point 1!

3. Be passionate

The most important thing is to be genuine in your passion for whatever it is you're promoting. People can spot a fake from a mile away, so if you're not truly enthusiastic about what you're doing, it's going to show.

Keep that in mind as you embark on your journey to becoming an evangelist. And who knows? You might just end up changing the tech world as we know it.

Start your journey today

Evangelists play an important role in the tech world, especially for startups. They're responsible for spreading the word about a company's product. They need to be passionate about what they do.

If you're looking to break into tech: focus on building your knowledge, personal brand, and communication skills. This will help you in your day-to-day role but also help as you prepare to become an evangelist!

Looking for some help with the three items mentioned above? Download our Career Success Catalog today to see how Uvaro can help you build the career you deserve in tech.