Let's say you encounter hostility throughout your sales process. Chances are there is a rational explanation to the response that you're receiving. Your job is to understand and delineate that explanation to get all parties on the same page. This is the human element of sales: We don’t sell to robots.

As a Premium member, you'll use roleplay of real life scenarios to manage hostility. When large sums of money are on the line, emotional regulation and a value-first mindset is vital. Learn to develop your framework to de-escalate with the goal of alignment and buy-in. Practice emotional intelligence and reading the room. There are often external dynamics happening on the other side of the call that you may not be seeing.