Becoming a Certified B Corporation - Uvaro's commitment to doing Business For Good

Corporate credentials can usually feel like that one person at a dinner party who insists their "ancient family recipe" guacamole is a revelation? You know, the kind that leaves you thinking, "My friend, you’ve just mashed an avocado and called it magic." Well, hold onto your chips, because we're here to spill the guac—err, tea—on a corporate credential that actually is game-changing: Becoming a Certificatied B Corporation™️.

Don't think of our B Corp™️ certification as just another accolade or a checkbox on a list. This is the result of an 18-month journey to join a global community of businesses that meet high standards of social and environmental impact. It's not a 'nice-to-have'; it's a hard-earned validation of our mission and values. 

The average company scores around 50 on their B Impact Assessment™️—you need an 80 to pass. We scored 121! 

So, whether you're a Premium member on a career-changing journey through our tech sales Courses, a newcomer exploring our Free Workshops, or a partner championing industry-wide change, let's all share in a virtual round of applause. We're not just talking the talk; we've laced up and are walking the B Corp walk, and that should make every single one of us proud!

Understanding The B Corp Certification: More Than Just A Label

Before we dive into the behind-the-scenes of our B Corp journey, let's make sure we're all on the same page about what this certification actually means. 

Ready for a quick level-set? Let's get into it!

What is B Corp

Think of B Corp Certification as more than just a label—it's a rigorous, multi-faceted evaluation of a company's dedication to making a positive impact and doing business for good. But what does this evaluation actually involve? According to the official B Corp guidelines, companies are assessed based on three key pillars:

Social and Environmental Performance: This isn't just about what a company says; it's about what it does. From sustainability initiatives to employee well-being, this pillar scrutinizes how a company impacts both people and the planet.

Public Transparency: In today's world, transparency isn't a luxury; it's a necessity. This pillar evaluates how openly a company shares information about its social and environmental efforts.

Legal Accountability: This pillar goes beyond just complying with laws and regulations. It's about being legally accountable for the company's actions and decisions, ensuring they align with the broader good.

So, when a company is named as a Certified B Corporation, it's not just meeting high standards in ethical business—it's committing to 'business as a force for good.'

The B Corp Application Process

Becoming B Corp certified isn't a one-time accolade; it's a continuous journey that permeates every aspect of a business, from ethical payroll practices to employee well-being. And becoming a Certified B Corporation isn't a mere vanity sticker; it's a legal commitment to serve not just shareholders, but all stakeholders, embedding a broader sense of corporate responsibility into your company's DNA.

The assessment will have B Corp status judge companies on their positive impact in five key areas…

1. Environment: Commitment to sustainable practices and responsible resource management.

2. Community: Positive impact through charitable contributions, volunteer work, and community engagement.

3. Customers: Offering more than products, but a socially and environmentally responsible experience.

4. Governance: Upholding high standards of transparency and accountability.

5. Workers: Ensuring employee well-being through fair wages, benefits, and a healthy work environment.
   
   
   

The B Corp Advantage: A Commitment to Sustainable Success

Embracing B Corp Certification is more than a strategic move; it's a declaration that your business values the well-being of all stakeholders, not just shareholders. This isn't about short-term gains or surface-level trust. It's about building enduring relationships with consumers, suppliers, and investors who share your mission. 

Moreover, B Corps become talent hubs for professionals who want more than a paycheck—they want to make a meaningful impact. The requirement for recertification every three years ensures that this isn't a fleeting commitment, but a long-term pledge to uphold the highest standards of corporate responsibility.

The Journey to becoming B Corp Certified: A Road Less Traveled

The Strategy 

“We didn't wake up one day and decide, "Hey, let's become a B Corp." Said Uvaro CEO Joseph Fung when reflecting on the reasons for becoming B Corp certified. “Nope, this was a strategic move, in line with our mission of redefining Career Success for the greater good. It was like training for a marathon—long, arduous, but oh-so-worth it. This certification confirms that we're on the right path and sets the stage for how we evolve as a Career Success company—responsibly, inclusively, and impactfully."

To use some tech sales verbiage, this was a LONG enterprise sale not a quick 48-hour deal cycle. We spent over 18 months digging into every nook and cranny of Uvaro. Whether it was reviewing our employee benefits or calculating our carbon footprint, no stone was left unturned. Turning over these stones eventually led to a significant change in our corporate governance policies.


 

“Part of becoming B Corp Certified is accountability, and for Uvaro, this meant rebuilding our corporate governance, which wasn't just a box ticking exercise—it was a catalyst for meaningful change and some real clear 'aha!' moments.” Said Jenna Truong, CFO at Uvaro. 

As we’ve mentioned, becoming a B Corp Certified was far more than a company makeover; it was about laying down tracks for a more equitable and responsible future. Truong puts it this way: “The changes we made in our governance weren't just to jump through a hoop to become a Certified B Corporation. They were a conscious decision to embed growth, integrity, and a wider social mission right into the fabric of our business. It’s not just about Uvaro's roadmap, but about charting a course that enriches everyone involved.”

The Results

We're thrilled to be a Certified B Corporation—it's a milestone that reflects our dedication to creating a positive impact. Head over to our B Corp Impact Assessment page to see how we're measuring up in areas that matter to you, like Governance, Community, and Workers.

Why push you to this resource? Because transparency is a critical component of the B Corp ethos—an ethos we're proud to embody. It's all part of our shared journey toward Career Success, where financial happiness, meaningful work, and a strong community intersect.

What Uvaro's B Corp Certification Means for You

At Uvaro, our definition of Career Success goes beyond landing a job, it's about “experiencing financial health and work you enjoy, while feeling fulfilled in your peer community and life choices.” Becoming a Certified B Corporation is a testament to this broader vision. It's not just a win for us; it's a win for every Premium member, Partner, account holder, and investor who is part of the Uvaro ecosystem.

Premium Members: For our Premium members, this certification means you're part of a community that values more than just profits. We're committed to providing you with opportunities for personal growth, skill development, and meaningful work—all within a framework that prioritizes social responsibility and environmental sustainability.

Partners: For our Partners, working with a Certified B Corporation means you're aligning with a company that shares YOUR values. Whether it's through community memberships, product collaborations, or other forms of Partnership, you can be assured that we're committed to ethical practices and making a positive impact.

The Community Impact: Beyond our immediate circle, this certification also has a ripple effect on the community at large. It sets a precedent for what companies in the tech sales training space can aspire to be. It challenges the status quo and raises the bar for social and environmental responsibility.

Investors: For our investors, the B Corp Certification serves as a seal of approval. It's proof that we're not just focused on short-term gains but are committed to long-term resilience and impact. We're a company that aligns its financial goals with broader social and environmental objectives, making Uvaro a more sustainable investment.

Elevating Career Success Through B Corp Certification

"As we reflect on our journey to B Corp Certification, it's clear that this isn't merely an external accolade—it's a heartfelt commitment to our community," states Joseph Fung. "Embarking on this rigorous path wasn't just about elevating Uvaro; it was about reshaping the very definition of Career Success. This certification is far from a one-time achievement; it's a continual pledge to a holistic vision of success that enriches us all."