How to position yourself in the age of information!
Who comes up with your competitive positioning? Probably your marketing team. And what they come up with directly affects how you do your job. This lesson sheds light on how marketing teams craft their messaging, and how market knowledge, competitive intelligence and the inner workings of your sales cycle can strengthen it to become more about helping and less about selling. Call it “smarketing”, call it sales and marketing alignment – simply put, how marketing feeds sales with regards to the competition.
Here’s a preview of what’s included in Competitive Positioning:
- Competitive Positioning
- The Role of Competitive Intelligence
- Tackling Competitors Head On