Businesses are constantly evolving. The key to not just surviving in 2021, but thriving in your niche is the ability to readily adapt to change and embrace new developments. In order to reach a wider and more receptive audience, the focus is shifting from the traditional one on one marketing approach, to a more effective and efficient method of communication between businesses and their prospects.
What’s more, with physical contact becoming all but taboo with recent global developments, adopting a marketing strategy that keeps your business relevant and trending is essential. For this, one of the best strategies you can adopt is video marketing.
One very important thing that bears mentioning is that while using video marketing might be something of a choice today, there is little doubt it’ll definitely become a necessity tomorrow. Prospects and buyers are becoming more and more proactive when it comes to researching the things they buy. Doing due diligence is a common practice and this means buyers need more information before they can make a purchase. The implication of this to your business is that you need to do more than just promote your products and services to prospects. You must be ready to educate them on why your product is the best choice for them. Video marketing makes this not just possible for you, but also easier, too.
There is no gainsaying the fact that video selling is the future of marketing. If you’re wondering what other benefits there could be to video marketing, here are a few:
It Builds Trust
No matter how awesome your product is, or how well packaged and delivered your content is; if it can’t earn the trust of your prospects, making a sale might prove to be extremely difficult. Video selling puts you in the best position to win the trust of potential customers, all while making it easier to engage your audience.
It Makes Explanations Easy
Even the most convoluted bits of software can be easily broken down into digestible bits when using video. Explanations can be assisted with educational graphics which can foster a better understanding of the subject matter. What’s more, your creativity is unlimited with video. You can use anything from animations to slides in your video to get your point across.
You Get Excellent Return on Investment
Even a very average quality video will provide you a very good return on your investment. So long as the content appeals to the target audience, even a less than perfect video will still help you drive leads and conversions. The list of benefits of video marketing goes on and on.
By now, we’re pretty sure you’re at least interested in what video selling can offer your business. So, what tools can help you get the most of video selling? Check out three of the best out there today:
Vidyard is a great tool for businesses looking to go pro with a comprehensive video marketing platform. It helps you get the very best out of both video selling and video marketing. With the tools it leaves at your disposal, you’ll be taking marketing your products and services to a completely different level in no time at all.
Vidyard is especially useful for personalizing your interaction with prospective clients. You can use Vidyard to gain conversion paths on previous videos while being in complete control of the viewer experience through the use of sharing pages. You can record your promotional videos with a click of your trackpad and track engagement with deep analytics data.
Basically, what you get when you use Vidyard is a tool that not only helps you record your videos but also helps you gauge how it reaches and engages with your target audience. It serves as your team’s video creation, management, and sharing tool all rolled into one.
As far as video selling tools go, BombBomb remains one of the best in terms of pure sales engagement. With BombBomb, you save time and increase the overall productivity of your business. As a paid tool, BombBomb is widely acknowledged as one of the most efficient video marketing tools in the market currently.
With a few simple steps, you can make your video recording, share, and also track it. You can record/upload as many videos as you wish. It also offers several features such as bringing users real-time and live notifications, animated previews, and a special function for tracking your engagements.
If you’re looking to test the video marketing waters before plunging in, Loom is a fantastic tool to try out. It is highly user-friendly and doesn’t require you to be tech-savvy to access its various functions. This video marketing tool is cloud-based and completely free for all users. Video sharing is very simple on this screen recording app. Once you’ve gotten the chrome browser extension on your browser, all you have to do to get started is simply click on it and you’re good to go.
Using Loom, you have the option of recording just yourself, only the screen, or yourself and the screen. Loom places a lot of focus on the ease of their users. This is why once you’re done recording, your video is immediately made ready to either be used as an embeddable video or shared as a link, straight from your clipboard!
If you have mixed feelings about going down the video marketing road, Loom may be able to alleviate your concerns with the effectiveness and delivery of its service.
Those are our best video selling tools for now. Give any of them a try and let us know which one you liked best! If you know any video selling tool that should’ve made this list but didn’t, drop a line at [email protected] and we’ll be sure to include it in our next revision!