12 Sales Intelligence Tools You Can't Go Without!

Sales intelligence software gathers and analyzes millions of data points to help sales and marketing professionals save time and energy. These tools filters out the noise and connect revenue teams to contacts and prospects who are most likely to become valuable leads.
Each sales intelligence tools generally has its own database of B2B contacts and search options, which allow users to identify individuals and companies most suited to their goals, and start build meaningful connections with them.

As A.I. and database technology rapidly advances, so will the power of sales intelligence tools and software. It’s more important than ever to choose the product that best suits your needs and budget to stay competitive in rapidly evolving markets.

To help get a complete picture of your prospects, take a look and explore how twelve of the top sales intelligence tools on the market match up below in terms of pricing, and read how real uses feel about using them:

12 Sales Intelligence Tools

1 - LinkedIn Sales Navigator

Arguably the leader in the sales intelligence space, LinkedIn Sales Navigator provides a personalized suggestion list of potential prospects. With LinkedIn's available information, they can provide you with relevant data to help guide you to your ideal leads. In short, they focus on these 3 main points: target, understand and engage.

Pricing: Tiered pricing depending on the plan.

• Sales Navigator Professional: $99.99/month/user or $959.88/year/per user.
• Sales Navigator Team: $149.99/month/user or $1,300.00/year/per user.

G2 Rating: 4.2 out of 5 (based on 1,374 reviews)

What Users Are Saying: LinkedIn is extremely comprehensive so it is difficult not to find what - or more likely who - you are looking for. It's an easy tool to learn and to work. The search facilities work quickly and simply.

What is most powerful about LinkedIn is that it is based on such a large amount of data - you will be able to find the correct person because it is universal.”

— John S., Director, Information Technology and Services

2 - ZoomInfo

Another titan in the sales intelligence space, ZoomInfo has over 100 million different companies and the data points you need to utilize regardless of the task! Boasting the ability to compare some 300+ different attributes, ZoomInfo can help you with sales, marketing, and recruiting.

Pricing: Pricing is based on features and functionality, number of licenses, and credit usage. ZoomInfo offers custom pricing quotes for three tiers:

• Professional
• Advanced
• Elite

G2 Rating: 4.4 out of 5 (based on 5,075 reviews)

What Users Are Saying: ZoomInfo has advanced search functionality that allows you to segment data using 100s of different segmentation filters at both a contact and company level.

On top of this, it is also possible to filter based on company scoops, which are split into financial, general, opportunity and personnel, and technologies which allows us to really filter down to the accounts which we have the greatest opportunity of converting.

Additionally, the software comes with tagging and list functionalities to allow us to easily keep track of previous searches, as well as notifications functions to allow us to set alerts when any of the key criteria of our target accounts updates.”

— Nicholas R., Marketing Campaign Manager

3 - Adapt

Adapt provides information that both Sales & Marketing teams are sure to love. They focus on the ability to "be" anything you need! From personalization to integration, and support; Adapt is the #1 in Marketing Intelligence on G2 Crowd. So if you're looking for a great tool for your marketing team to support your sales team - Adapt is a great choice!

Pricing: Companies can request a personal quote from Adapt here!

G2 Rating: 4.6 out of 5 (based on 2,381 reviews)

What Users Are Saying: I like the chrome extension. It allows me to get information on potential clients from various sources. The data base is extensive and advanced searches can be done easily. Pradeep and his team are quick to response and always happy to hop on a call to answer questions.”

— Benjamin W., Sales And Marketing Specialist

4 - Apollo.ai

Apollo provides millions of data for nearly 10,000 customers. They offer a free starting plan that is simple to use. They have a great algorithm that helps filter, target, and verify their large database. Based on your activity Apollo can then recommend you the best path of action.

Pricing: Tiered pricing depending on the plan.

• Free
• Unlimited Data ($99/mo)
• Enterprise (Custom quote)

G2 Rating: 4.7 out of 5 (based on 609 reviews)

What Users Are Saying: I can run a search specific to exactly what I need. The return results are highly detailed, providing useful information that gives me a better insight into a Company. All of this put together, my communication and sales have increased.

The LinkedIn extension is hands down worth it's weight in gold. Such a vast number of people use LinkedIn, with the Apollo extension, I can obtain contact information for an individual in a matter of seconds versus hours and sifting various google searches.”

— Ann B., Manager

5 - Seamless.ai

Seamless allows you to find specific profiles with their unique AI-based tool that can source information straight from the web and give you degrees of confidence with the information you're using for prospecting. They can even provide you with direct contact details about individuals in companies.

Pricing: Three plan tiers are offered. Specific pricing must be requested at their website here.

• Basic
• Pro
• Enterprise

G2 Rating: 4.2 out of 5 (based on 580 reviews)

What Users Are Saying: I would recommend this to anyone who needs to expand their sales contacts. I was able to get a meeting with a VP and start building a relationship. I have had several meetings with that VP and he has introduced me to other VP and management within the organization.

This would not have been made possible without Seamless.AI! The amount of mobile information I have at my fingertips is a game changer! Since the way we have to reach people has changed Seamless.AI has helped me adapt to the changing market conditions so I can reach decision markers even if they are working remote! I think everyone should have this product as part of their selling arsenal!”

— Sheryl K., Business Development Manager

6 - Lusha

With millions of data points to pull from accurately - what are you waiting for? Lusha can provide you with high-quality leads for professionals in sales. Highly rated, Lusha is also 27001 ISO certified,CCPA compliant and GDPR aligned.

Pricing:Tiered pricing depending on the plan.

• Starter - $0/mo
• Professional (2 users) - $99/mo
• Premium (5 users) - $199/mo
• Enterprise (built to scale) - Custom quote

G2 Rating: 4.3 out of 5 (based on 1,199 reviews)

What Users Are Saying: We've been using Lusha for about 6 months to power the top of our sales funnel. It's a great, intuitive system with regular updates. Best bits:

• The Quality of information is the highest I've seen on such platforms;
• The UX is flawless;
• Great integrations at both ends (import via LinkedIn, saving directly into our CRM);
• Stellar Customer Support”
  — Michael P., Chief Growth Officer

7 - UpLead

UpLead provides you with accurate B2B matching. Their focus is to give leads that are worth your time and effort. With their algorithm, this is a promise they can keep. Best of all, they can even provide you with prospect mobile numbers that are accurate!

Pricing:Tiered pricing depending on the plan.

• Trial - $0/mo
• Essentials - $74/mo
• Plus - $149/mo
• Professional - $299/mo
• Enterprise - Custom quote

G2 Rating: 4.8 out of 5 (based on 368 reviews)

What Users Are Saying: Uplead is exceptionally user-friendly, and the availability of data for each lead is highly reliable, which is very impressive. Furthermore, their customer service is outstanding, available via email, and highly attentive. Most importantly, we love the way we can customize our information extraction process as per our needs.”

— Niraj K., Lead Generation Specialist

8 - Hunter.io

Hunter provides sales professionals with data accurate to the domain you are looking into. Get the emails you need - ethically, with data transparent methods. A great, easy-to-use tool for those just starting to prospect!

Pricing:Tiered pricing depending on the plan.

• Free Plan - $0/mo
• Starter - $49/mo
• Growth - $99/mo
• Pro - $199/mo
• Enterprise - $399/mo

G2 Rating: 4.3 out of 5 (based on 382 reviews)

What Users Are Saying: It was effortless to get the information you needed from emails to names just using the company's domain. It makes our jobs easy, especially when we look for contacts for the companies we are trying to reach for possible business proposals.

We can also verify emails on our list to make sure we are contacting the right person for some business.”

— Marjorie V., Sourcing Specialist

9 - Leadfeeder

Leadfeeder levels up the game, allowing you to see who visits your site the most. Moreover, they even let you know how they got there and what they are interested in. They essentially automate your typical lead process - starting with helping you identify your lead. They then go about qualifying, connecting, and finally sending them as leads right to you.

Pricing:Tiered pricing depending on the plan.

• Lite - $0/mo
• Premium - Starts at $63/mo

G2 Rating: 4.3 out of 5 (based on 510 reviews)

What Users Are Saying: The ease in setting up custom feeds is excellent, and the fact it integrates with Hubspot makes my life much easier for delivering leads to the sales team.

I also like how it integrates with Google Ads: we set up a feed for companies visiting the site after clicking on one of our ads. It gives us a lot of insight into where they are in the buyer's journey.”

— Brian B., Digital Marketing Manager

10 - Hubspot Sales Hub

HubSpot is a tool that can grow with you as your career grows! It also helps make your sales journey easier by compiling all your tools & data under one roof. From templates to tracking, they are evolving the sales software space, and sales intelligence is a part of that.

Pricing:Tiered pricing depending on the plan.

• Free - $0/mo
• Starter - $45/mo
• Professional - $450/mo
• Enterprise - $1,200/mo

G2 Rating: 4.3 out of 5 (based on 7,491 ratings)

What Users Are Saying: It's great for creating your customer lists, deals, following your pipline and creating deals. I like the ability to be able to send emails through it and automatically set reminders to follow up in a few days.

You can create detailed backgrounds to your prospects through notes and email tracking so that when you pass prospects from BD to Sales you have a great prospect history built and easily readable.”

— Justin S., Business Developer

11 - Groove

Groove is a flexible, scalable, and secure tool that could just be what you're looking for. Some 70,000 salesforce individuals engage with Groove to level up their sales experience. Watch your productivity increase, easily adopt it into your team and understand what drives your business. PS they were nominated Strong Performer in the Forrester Wave™: Sales Engagement, Q3 2020 for their outstanding ability in Workflow Automation, Service and Support, and User Interface Experience among other things.

Pricing:No pricing available sadly.

• No public pricing info; however you can request a demo of their product here.

G2 Rating: 4.7 out of 5 (based on 1,737 reviews)

What Users Are Saying: Groove's platform is very simple to use - adding contacts to a flow, tracking what is happening with your outreach, updating Salesforce records at the same time as reaching out... all amazing features.

The support team at Groove is always quick to respond and super helpful with their answers and clear instructions. This tool adds great value to our sales team through the Salesforce integration. Our CS team uses it as well to stay on top of customer outreach.”

— Paige H., Principal Solutions Engineer

12 - InsideView Insights

InsideView is all about speed. With high-quality data, they offer you the ability to discover new leads, target the right prospects and engage with them. Join thousands of companies using InsideView who have increased their revenue.

Pricing:A unique pricing model.

• Starts at $6,000/yr; custom plans are available on their website here.

G2 Rating: 4.3 out of 5 (based on 758 reviews)

What Users Are Saying: The integration with my Dynamics 365 is a huge time saver for our staff. We can very quickly add accounts to our CRM, research individuals who work with the company and get notifications on important updates about that company.

Our sales team uses the data provided to identify key stakeholders as well as how we may support them in their company’s various needs. The customer support is incredible. They are very fast to respond and have always helped resolve my problem within 24 hours and a single call.”

— Royann S., Small Business Employee

In summary

While there is a wide range of tools and software available to help you grow your network, sales intelligence only works if you know who and why you're reaching out to them.

If you find that you or your team are in need up of training — learn more about Uvaro's programs here. We can help you reach your full potential in weeks.

Learn about other tools:

• Sales Intelligence Tools
• Sales Engagement Platforms
• Sales Compensation Tools
• Sales Training Programs
• Free Sales Tools
• Video Selling Tools
• Email Finding Tools
• What is a CRM?
• Workshops for AI in Sales
• Tools for Early-Stage Start-Ups
• e-Signature Tools
• Productivity Tools for Career Success