Hello Boomers! Have you heard of TikTok before? (something the kids use on their phones)
Of course, you have, but did you know that since it was introduced in 2017, this hot new social media platform has experienced meteoric growth? It has no doubt left Facebook founder Mark Zuckerberg shaking in his boots. But what makes Mark nervous, should make you smile because of the opportunity.
TikTok was the most downloaded app in 2020 propelling it to over 500 million active users worldwide and firmly securing its place in the cultural zeitgeist. It’s known as the place to go for short, meme-inspired vertical videos. These videos have had a major influence on modern culture and society. TikTok users don’t just follow trends – they create them.
I know what you’re thinking: “but TikTok is just for kids, right?”.
It’s a common thought, but didn’t you hear Boomer? TikTok is growing up! While it continues to be particularly popular amongst Gen Z, users from other generations like Gen X and Boomers have been jumping on the bandwagon in ever-increasing numbers – and it’s time you joined them!
If you’re in the demographic where you remember plugging in your internet to a wall; and are working in the sales industry, this is a platform you can no longer afford to ignore as a Boomer.
Join the ranks of successful TikTok users and propel your career forward in ways you might have never considered. Use TikTok to find new job opportunities, gain exposure, generate sales leads, and more!
In this article, we’ll share some examples of boomers that have seen huge success on TikTok. Then, we’ll tell you more about how you can make use of the platform in your sales career. Ready? Let’s get started!
PS. Throughout the article, we will refer to the older generations as Boomers. We do it as a term of endearment. Your experience is worth more than you think, so it’s time to own the term and wear it with pride!
3 Booming Sales TikTokers
If you thought Tiktok wasn’t a viable social platform for mature adult creators, think again. Here are three examples of TikTok creators who – aren’t exactly Boomers – but their sales content is amazing! With millions of likes and/ or followers on the app, they are sure to show you how sales is done in the 21st century.
1 – @techsalestom
TikToker Tom is a BioEngineer MBA who has been educating the masses on Tech Sales! He uses TikTok & other social media services like Discord to communicate with his followers. With 4.5 million likes, Tom is a leader on sales tips on TikTok.
Most of his videos are centered around him giving short speeches educating the viewer about certain headline topics like “How to gain confidence?” or “What is Cloud Sales?”.
Tom’s videos are captivating, info-packed, and easy to follow – giving us a perfect example of easy information sharing. If you are a boomer salesperson, check out his videos for some inspiration on what type of content you could help elaborate on through “stitches” or just re-share!
2 – @designalily
Lily is a woman in tech and her content is as refreshing as it gets! She designs apps and gives her viewers a peek into the working tech world through her lens. Her creative videos have garnered her 2.2 million likes to date.
Like Tom, she also makes use of other social media channels like YouTube as well as Discord to communicate & connect with her followers. Her content is a compilation of “POV” (Point-Of-View) videos, fun facts, tips for those who just started working, and fun videos!
If you’re looking to have some fun about tech while learning, Lily’s page is the page to go! Find your feed refreshed & educational when you follow her. And for the Boomers – this is a great way to see how the working world has progressed!
3 – @salestipstok
Lastly, Leslie Venetz is a TikToker who goes by the name Salestipstok. She is a “2021 Top B2B Leader” according to her profile bio on TikTok. And she is “breaking corporate bro culture”! Based in Montana, her content is information-heavy with 392.2K likes as of today.
She gives tons of tips on sales – as per her TikTok handle. From what makes a qualifying DM (Direct Message) to giving free script templates, Leslie’s content is a gem to anyone who needs a guiding hand when starting out in sales.
As a sales boomer – following content creators like them will be sure to help boost your sales skills while having fun! You could also jump in on the bandwagon and produce your own content to amass followers.
How Boomers can Make Use of TikTok in Their Career
As you can see, business-related content can have a lot of success on TikTok. Next, let’s look specifically at five ways that TikTok can help the experienced workforce tap into a new market.
1 – Find new career opportunities
It’s never too late to start a new career!
Looking for a new sales role but keep striking out on traditional job boards? Believe it or not, you might have more luck on TikTok. The social media app recently announced the launch of TikTok Resumes, a pilot program designed to turn TikTok into a new recruitment channel for employers, and a job discovery platform for applicants.
The new program allows employers to invite applicants to apply for roles or post their job listings to TikTok Resumes. Anyone interested in applying for a role can create a video resume and post it to the platform with the caption #TikTokResumes. Being able to apply for roles via a video resume on TikTok demonstrates useful tech skills, like the ability to use social media effectively and produce video content.
Tech skills are very important in the sales industry, so many brands may turn to TikTok as a way to recruit new, tech-savvy sales reps. By showcasing your skills and experience in a TikTok video resume, you can ensure you don’t miss out on great job opportunities. And you continue to stay competitive with younger candidates.
2 – Stay up to date with current trends
As a boomer salesperson, it’s important to stay up to date with current trends. If you want to sell products and services to younger generations of customers, it’s important to speak their language and connect with them.
TikTok can help you to do this. As the go-to social platform for Gen-Z, it provides a window through which we can look to get insight into this new consumer generation.
Cultural trends evolve through TikTok. Influencers on the platform set the new trends and determine what’s in fashion and what isn’t. By maintaining an active presence on TikTok and engaging with other users, you can stay in the know about what’s hot and what’s not. Use this to be a better sales rep and quickly advance your career.
3 – Launch TikTok ad campaigns to generate new sales leads
Brands all across the world are beginning to recognize the potential of TikTok as a valuable customer acquisition channel. Less competitive than Facebook and Instagram, and more targeted towards Gen Z-ers. It’s the perfect channel to reach new potential customers. Get new leads into your sales funnel – ultimately, sell more products.
In fact, according to the 2021 Consumer Culture Report, 28% of Gen Z TikTok users have purchased at least one product they saw on the platform. Whether you’re trying to generate sales leads for your own products, employers, or affiliates, TikTok can help. Use the TikTok Ads manager to set up ad campaigns and drive traffic to your landing pages.
The key to successful advertising on TikTok is understanding who your target customers are. And using TikTok’s advanced targeting features to really focus on them. Just note that since TikTok is an in-demand platform, advertising on the app typically costs more.
4 – Partner with influencers
Aside from advertising, another way to reach new leads on Tiktok is by running influencer campaigns. TikTok influencers are creators with a large following on TikTok (usually 10,000+). These kinds of creators are capable of reaching huge audiences and generating tons of engagement every time they make a post.
By partnering with the right influencer to run a promotional campaign, you can tap into these audiences and leverage the relationship the influencer already has with them to sell more products.
5 – Gain exposure
You can also use TikTok to grow your own following. If you can consistently create great content with viral potential, it’s possible to amass thousands of followers and establish yourself as an influencer or thought leader in your space.
This can help you, as a boomer – to gain exposure and attract the attention of brands that might want to work with you. All of this can help open the door to new sales opportunities and enable you to further advance your career in sales.
Uvaro can help educate you
As you can see, TikTok presents a world of opportunities for anyone working in sales. You can use it to find great new job opportunities, keep up to date with consumer trends, acquire new sales leads, and gain exposure.
For non-tech savvy boomers, these types of platforms can be intimidating. You might feel you don’t have enough knowledge to leverage it effectively, or you’re simply just unsure where to start.
If this sounds like you, Uvaro can help to bring you up to speed. Contact us today, if you would like to learn more about Uvaro’s online sales training course here. Advance your career in modern-day sales by learning how the tech industry works!