The Core Responsibilities Of An Account Manager | Tech Sales Roles Explained

What are the core responsibilities of an Account Manager? If you've ever wondered what an Account Manager does in the tech industry, you're not alone.

This role is growing in demand. It's a role that comes with a lot of responsibility and requires a unique set of skills.Here's a look at the core responsibilities of an Account Manager and the 5 skills you need to succeed in this role.

The Core Responsibilities of an Account Manager

An Account Manager's primary responsibility lies in the growth of new business within accounts as well as in maintaining existing relationships within the organization. They are there to ensure a client is happy with the product or service they are receiving so that growth can continue.

In the tech industry, this often means working with clients to implement new software, new features, or new product lines. Sometimes the whole 'managing existing customer relationships' aspect of the job also means troubleshooting technical issues.

Account Managers, Customer Success Managers, and Customer Support all play a critical role after the initial sale in identifying upsell and cross-sell opportunities.

The 5 Skills You Need to Succeed as an Account Manager

1. Communication

As an Account Manager, you're responsible for communicating with clients daily. This means being able to communicate over the phone, in person, and in writing. You'll need to be able to explain complex technical concepts in easy-to-understand terms. This will help you build relationships with clients.

LEARN + PRACTICE: Communication Foundations Workshop

2. Problem Solving

When problems arise, it will be up to you to find a resolution. This means being able to think on your feet and come up with creative solutions. You'll also need to be able to troubleshoot technical issues. It might feel tough but you also need the understanding to escalate them when necessary.

3. Organization

An effective Account Manager has excellent organizational skills. They can delegate their time well. This means being able to juggle many projects at once and keeping track of deadlines. You'll need to be able to create & manage project plans. You'll also need to maintain accurate records of customer interactions.

4. Time Management

Since you'll be juggling many projects at once, time management is crucial. This means being able to rank tasks, set deadlines, and meet them. You'll also need to be able to locate and use resources efficiently to get the job done right. Keep in mind budget and timeline constraints.

5. Negotiation

As an Account Manager, you'll need to be able to negotiate deals with clients & vendors alike. This means being able to understand the needs and wants of all parties involved. You should always reach an agreement that is beneficial for all those involved. All while still meeting the objectives set forth by your company.

LEARN + PRACTICE: NegotiationWorkshop

These skills are necessary to execute the core responsibilities of an Account Manager. They aren’t all-inclusive, but they’re an excellent jumping-off point. If you develop and strengthen these 5 skills, you’ll be well on your way.

If you're considering a career in tech, a role as an Account Manager could be for you! Uvaro offers an Account Management Foundations course taught by current tech sales professionals. Join a small cohort of motivated professionals and start earning an Account Manager's salary today!

Check out our Career Success Catalog to see how you can begin your Account Management journey today with Uvaro.