Asking for professional development support can move your career forward. But how can you justify getting your employer to cover the costs?
Aug 23, 2022
Do you like your job? No, really. It’s a simple question. But when people are honest with themselves, it always gets complicated answers.
Maybe you like your jobnow, but couldn’t see yourself doing itforever. Maybe you like your coworkers, but wish you had more responsibility or better pay. Or maybe you like your boss and the work environment, but wish you had different jobtasks.
Your current job probably feels safe.You get a steady paycheck. You know what your responsibilities are. After all, you made it through the onboarding process, and you’re still around.
If you’re in a sales role, you’ve probably studied your company’s products, landed some customers, and worked on building long-term relationships. You’ve learned a lot, and you’re effective! But no matter what your job is, when you feel safe,it’s easy to stagnate.
You’ve probably found a few areas where your skills aren’t quite up to snuff. Maybe there have been product or process changes, and you haven’t stayed on top of them. Maybe your industry is experiencing a shift, but your job is in a bit of a bubble. Or maybe you’re just getting a little bit rusty.
No matter what your goals are, or where your gaps are, a little bit of extra training is always good. But how can you ask for it, without looking weak or ineffective? And how can you justify getting your employer to cover the costs?
Effective businesses optimize for margins: A 2% gain here, a 1% cut there, and suddenly you’re turning a profit. For most companies, the single largest line item ishuman resources. Salaries are expensive. Benefits are expensive. Payroll taxes are expensive. It all adds up.
That’s why recruiting great employees is important. But recruiting is a risk, too: Combing through resumes and interviewing candidates is time-consuming. And it can take months before you know whether you’ve actually made abad hire. Very expensive months.
For sales reps, it usually takes3–5 months for a new hire to rampand become effective. That’s why professional development is so important. Effective training helps make sure that the people you hire have the skills they need to succeed. And ongoing development lets businessesadd new skills, without having to take on additional riskfrom making new hires.
When employers invest in continuing education, employees feel valued and motivated to excel. According to theLinkedIn Learning Report, companies who invest in training dramatically increase their retention rates, in fact...
More and more companies recognize the value of learning and development and are willing to dedicate a budget towards it. But staff might not always see or appreciate the investment when it takes the form of a mid-week seminar, a conference ticket, or a guest speaker—especially when they weren’t the ones whochosethe format, the timing, the lessons, or the ultimate credential.
Yetwhen employees spend just 5 hours per week learningmore about their profession, they have more clearly defined career paths, find more purpose in their work, make fewer mistakes on the job, and feel less stressed.
At tech companies, professional development isn’t just encouraged—it’s usually expected. Because if you’re not trying to get better at your job, why are you even doing it? Most tech companies have allowances for professional development—or would be willing to make them, if only a brave employee (like you!) would ask.
In a study of nearly 500 sales reps and leaders,The Rain Groupfound that training programs boosted positive attitudes and motivated staff to succeed. Not surprisingly, increased training opportunities also correlated with higher closing rates and higher earnings.
In sales, when your company invests in enhancing your skills, it places you on the path for career progression. Top performers are driven to learn, and they can expect compensation increases to match.
Whether you want to hone your skills in your current position or increase your expertise in hopes of a promotion, sales training can ignite your passion and advance your career.
Your training needs will vary depending on your employer, the types of products and services you sell, and where you are in your career:
Indeed, as the world spends more time online, the universal trend towards digital sales processes is accelerating. There’s no shortage offree tools for sales professionalsout there. They can help you manage your data and your pipeline. But you’ll likely need some supportive training to be able to use them efficiently.
Everyone learns differently. The trick is to match your learning style to content that’s relevant both for the job you have now, and the job you want to have in the future.
No matter your interests and preferences, there are plenty of paid and free options for building your sales skills:
According to LinkedIn’s Workplace Learning Report, in 2019, 59% of workplacesincreasedtheir budgets for online learning, while 39%spent lesson face-to-face training.
If you’re interested in pursuing training, then you’re already invested in your role, and you’re probably performing well. Keep doing what you’re doing! Managers are more open to professional development for their top performers. They want to keep you happy!
If you’re struggling, continue trying to build positive relationships with your customers and coworkers, show that you’re working hard, and focus on achieving your core performance metrics. When it’s time to ask for supportive resources, your positive attitude will help to get the ball rolling.
Think about how your professional development will help the company.Put yourself in an executive’s shoes.
Think about your own development, too. What would it take for you to stay at the company for another three years? Do you need more confidence? More responsibility? A higher salary?
Before you draft your request, check your employee handbook, talk to your manager, and ask HR to see if there is existing budget allocated for training.It never hurts to ask.The worst thing that can happen is that they say no.”
No matter what answer you get, use it to put together a formal request. Even a penny-pincher’s wallet can be opened by a well-structured professional development request.
Do your research. Look at ratings and reviews. Capture success stories and specific business outcomes.
Be ready to show how training support will enhance your job performance, help your team, improve competitiveness, and benefit the company. Sell the opportunity. Make it impossible for them to say no.
The Muse online blog has greatemail templatesyou can leverage to write a professional request.
If you’re requesting a coaching or education budget, be ready to convince your superiors the sales training will be worth their while. Good employers will see value in developing and retaining great workers. Companies like Uvaro exist to fill the sales training gap for employers looking to provide reputable training for their team.
Even sales training at a premium price can bring a huge return on investment—both in commissions for you, and in revenue for the company. So go ahead and ask for what you need. It’s your future, after all!
Not sure if you're ready to take the next step in your career? Register for an upcoming Uvaro pre-enrollment information to start exploring your options.