Account Executive

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.

Hometown Media is a forward-thinking advertising agency rooted in tradition and driven by vision. We are committed to delivering innovative, high-impact marketing solutions for our clients. We specialize in working with medium to large companies throughout Utah, and we're dedicated to crafting campaigns that drive measurable results. We're looking for a motivated, client-focused Account Executive to join our team.

The Account Executive will play a pivotal role in managing existing client relationships (house accounts) while also identifying and securing new business opportunities. This is a dynamic, client-facing role, ideally suited for a proactive, sales-oriented professional who thrives in a fast-paced environment. Success in this position means managing the full lifecycle of client accounts—including prospecting, closing, onboarding, strategic planning, execution and performance measurement.

Key Responsibilities:

Client Account Management:

• Serve as the primary point of contact for a portfolio of house accounts, building and nurturing relationships with clients to ensure satisfaction and retention.
• Understand client objectives and translate them into effective advertising
• strategies, coordinating with internal teams to ensure high-quality execution of campaigns.
• Conduct regular client meetings to provide updates, discuss strategies, and gather feedback on current and future campaigns.

New Business Development:

• Identify and pursue new business opportunities within the market, expanding Hometown Media’s reach by connecting with potential clients and demonstrating our value proposition.
• Prepare and deliver compelling presentations and proposals tailored to prospective clients’ needs and industry trends.
• Collaborate with the creative and digital teams to ensure proposed solutions are feasible, innovative, and aligned with agency strengths.

Campaign Oversight and Performance Tracking:

• Oversee the development, execution, and optimization of campaigns for all assigned accounts, ensuring they are delivered on time and within budget.
• Monitor and report on the performance of campaigns, utilizing data analytics tools and metrics to assess the success of strategies and identify areas for improvement.
• Proactively address any issues that arise, ensuring campaigns meet client expectations and agency standards.

Collaboration and Team Coordination:

• Work closely with internal teams, including creative, media buying, and digital strategy, to deliver comprehensive solutions that meet client goals.
• Communicate client feedback to teams to ensure campaigns are continually optimized and align with client brand messaging and objectives.

Revenue Growth and Reporting:

• Contribute to revenue growth by maintaining strong relationships with house accounts and successfully converting leads into new clients.
• Prepare regular reports for agency leadership on account performance, revenue growth, and client satisfaction.

Requirements:

• Bachelor’s degree in Marketing, Advertising, Business, or related field OR 2-4 years of experience in an account management or sales role, preferably within an advertising or marketing agency.
• Proven track record in managing client relationships and securing new business.
• Strong understanding of advertising, digital marketing, and branding principles.
• Excellent communication and interpersonal skills; ability to present confidently and build rapport with clients.
• Proficiency in CRM software and data analysis tools, such as Monday, Meta, and Google Analytics.
• Results-oriented mindset with the ability to work independently and manage multiple accounts simultaneously.