Job Description
Join a team that is changing millions of lives.
Transforming smiles, changing lives.
At Align Technology, we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what’s possible.
Ready to join us?
About this opportunity
The Sr. Marketing Manager, GP Marketing will be responsible for driving preference for the Invisalign & iTero brands and executing marketing initiatives to increase our utilization and driving loyalty with General Dentists. The candidate will mine local customer and business insights to continuously optimize marketing plans and strengthen the organization’s understanding of the US GP market. They will develop a comprehensive and experiential plan, which includes product, education, and sales enablement strategies to deepen connections with our GP customers. They will ensure proper tracking and analysis of business results to gauge progress in achieving business objectives.
In this role, you will…
- Be the voice of and advocate for the US GP customer. Use data and customer interactions to develop a deep understanding of customer and consumer needs—and effectively educates the broader organization about these needs
- Create and execute marketing programs and initiatives to build stronger brands, drive submitter growth & retention and increased case utilization, in healthy collaboration with Sales, Product and Clinical Ed teams
- Integrate Invisalign and iTero in the GP market message and positioning, truly telling the analog to digital story
- Lead and support cross-functional teams in creating and executing tactical plans that support our business strategies
- Participate in proactive team efforts to learn & grow with other marketing teams in and outside of US Marketing
In this role, you’ll need …
- 10+ years of marketing or related experience, dental or medical device marketing strongly preferred
- BS or BA required, or equivalent experience
- Strong leadership; demonstrates initiative, takes action, and drives for results
- Demonstrated ability to identify customer needs and create solutions to meet those data driven needs
- Strong analytical skills with an ability to make sound strategic decisions, incorporating data from multiple sources and business judgment
- Proven success in working cross functionally with individuals at all levels in an organization and understand their needs/motivations and manage complex cross-functional projects
- Effective communication skills (written, oral, & presentation)
- Self-motivated problem-solver and thought-leader with strong strategic and thinking skills; a positive winning attitude, with the ability to maintain composure in stressful and uncertain situations.
- Ability to travel up to 30%
Sound like a good fit?
Great! Click the "Apply" link to let us know you are interested. Not the right fit? Don’t worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.
About Align
Align Technology is a publicly traded medical device company that is transforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and OrthoCAD digital services. Did you know? Align is the world’s largest manufacturer of custom 3D-printed materials.
By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work – these are just some of the things employees say make Align Technology a great place to work.
We respect your privacy. Please review our Applicant Privacy Policies for additional information.
Global Diversity Statement:
At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a culture of open-mindedness and compassion for all our employees. We live our company values by promoting healthy people and healthy communities. All with the intent of changing millions of lives, one unique smile at a time.
Equal Opportunity Statement
It is our policy to provide equal employment opportunity in all of our employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for positions with Align must be legally authorized to work in the country which they are applying for and verification of employment eligibility will be required as a condition of hire.
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