Marketing Operations Manager - FS322

Marketing Operations Manager – REMOTE

At Fresche Solutions, we offer great work-life balance with flexible hours. You can work anywhere in North America… either from your home or in one of our offices… the decision is up to you.

WHY JOIN FRESCHE? We believe in leading our industry, we believe in innovation, we believe in delighting our customers, guaranteeing their success, and ensuring that 100% of our customers are referenceable.

Our distinct company culture makes us a top employer, as well a premiere choice for our customers for the last eight (8) consecutive years. We work hard to ensure that our values permeate the company and are reflected in everything we do. Whether it be in setting priorities, defining ideas, or carrying out processes, we are committed to ensuring that the following values are manifested at all levels of our organization.

JOB SUMMARY:

Fresche’s marketing team is exploding, and we are looking for our next Marketing Ops Manager to own, implement, manage and scale our marketing operations processes and tech stack with direct impact on revenue generation. A pivotal member of our team, you will build and optimize marketing scalable processes, manage and improve our systems and tools, and own the insights and analytics with recommendations to maximize ROI for pipeline and revenue generation targets. We are looking for a savvy, data-driven marketing ops guru with proven success in driving measurable results across demand generation and marketing programs to fuel sales pipeline and revenue growth.

What you’ll be doing:

• Own, maintain and improve our marketing automation platform and integrations with the extended martech stack for operational efficiency.
• Manage and optimize tools and processes for attribution, tracking, and reporting of marketing performance to fuel revenue generation.
• Work closely with demand gen, content and product marketing to support campaign execution from lead gen to lead nurture including campaign creation architecture, list creation and segmentation, lead management, a/b testing and optimizations, tracking and reporting on campaign performance, focused on optimizing and maximizing ROI.
• Create and maintain reports and dashboards to track marketing KPIs with the ability to develop insights to optimize our marketing funnel, channels, campaigns.
• Work closely with the RevOps team to review and optimize workflows, processes and reporting ensuring data integrity and accuracy from marketing lead attribution to revenue.
• Develop and document marketing ops workflows and processes to ensure scalability.
• Be our expert to troubleshoot and streamline workflows and technical issues for the marketing team.

About you:

• 5+ years of dedicated Marketing Operations experience at a B2B SaaS company.
• Power user of marketing automation platforms, CRM, and integrations with other martech tools. (Hubspot/Pardot, Salesforce, Zapier, ZoomInfo, 6Sense, GoToWebinar, Asana, and more).
• Demonstrated expertise in list segmentation, multi-touch attribution models, lead scoring, campaign design and workflows, conversion tracking.
• Experience with web analytics tools (GA, Google tag manager, WordPress) and attribution for search and performance marketing.
• Demonstrated expertise in database management (set-up to clean-up), list segmentation, campaign and funnel analysis, marketing programs ROI analysis, and pipeline to revenue reporting.
• Highly analytical with a data-first decision-making approach.
• Excellent time management skills with the ability to prioritize and shift workload in a fast-paced environment.

This is a full-time and permanent position.

We are always looking for highly motivated, energetic, creative individuals who work well in a fast-moving team environment and are committed to excellence.

WHAT’S IT LIKE TO WORK AT FRESCHE?

Visit our Website and Apply Today: https://freschesolutions.com/careers/

FOLLOW US ON:LinkedIn: https://www.linkedin.com/company/fresche-solutions

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