Job Description

Company Overview:

Asia TV USA Ltd., headquartered in New Jersey, NJ, is a premier distributor of television, entertainment, and media content for Zee Entertainment Enterprises Ltd in the United States. Asia TV USA Ltd. is deeply committed to bringing top-notch, original television and film programming, distribution channels and digital media to audiences across all genders, ethnicities, and income levels.

In October 2018, ZEE's digital entertainment platform ZEE5 was launched simultaneously in 190+ countries across the globe.

What we're passionate about is making the best of stories from South Asia easily accessible to not only South Asians across the globe, but also to mainstream audiences across markets. With over 200,000+ hours of TV Shows, Movies, Originals, News and much more, available now in 18 languages like Hindi, English, Tamil, Telugu, Malayalam, Bengali, Marathi and even in Thai, Malay, Bahasa, Russian and German, we are the first ever OTT platform to offer South Asian content, customized for mainstream audiences across markets-at such a large scale.

Proposed Job Description:

Title: Business Development Manager, US / North America Partnerships - ZEE5 Global

Roles Summary/Purpose:

The Business Development Manager will be responsible for driving revenue growth for ZEE5 Global in the US / Canada market by identifying, developing, and managing strategic partnerships with organizations that reach the South Asian community.

Essential Function/Tasks:

Prospecting and identifying potential partners:

Conduct thorough market research to identify trends, opportunities, and potential clients - across corporate organizations, community organizations, and other entities that align with ZEE5's target audience and business goals.

Partnerships and Business Development:

Develop and implement effective sales strategies to meet or exceed revenue targets.

Report to and interact with management team to indicate the status of the partnership progress.

Foster in-depth and productive relationships at all levels with the client

Experience in Affiliate/Partner Marketing will be an additional bonus.

Building and maintaining strong relationships with partners, ensuring successful implementation of agreements, and maximizing value for both parties.

Negotiating and structuring partnerships:

Leading negotiations to secure mutually beneficial partnerships that drive subscriber acquisition and engagement for ZEE5.

Market research and analysis:

Staying up to date on market trends, competitor activity, and the South Asian community landscape to inform partnership strategies.

Developing and executing marketing campaigns:

Collaborating with marketing teams to develop targeted campaigns that leverage partner channels and reach the South Asian audience effectively.

Qualifications:

3-5 years of experience in Partnerships, preferably in the media and entertainment industry.
Proven track record of identifying and closing successful partnerships. Existing connections within the South Asian community is a plus.
Strong understanding of the US multicultural market and the South Asian community.
Willingness to travel (40-50%)
Ability to work independently and as part of a team.
Excellent communication, negotiation, and relationship-building skills.
Excellent planning, organizational and problem-solving skills.
Demonstrated ability to work independently to drive results.
A willingness and ability to be flexible and do what is needed across the team.
Strong business acumen
Strong MS Excel and MS PowerPoint Skills
Fluency in English, Hindi (or another South Asian language) is a plus.

Job Type: Full-time

Pay: $70,000.00 - $80,000.00 per year

Benefits: