Business Development Manager

Position Title: Business Development Manager

Visual Pak Companies is an Equal Opportunity Employer. Visual Pak does not discriminate on the basis of race, color, religion, marital status, age, national origin, disability, medical condition, pregnancy, gender (orientation or identification), sexual orientation, veteran status, or any other basis covered by federal, state, or local laws. All employment decisions are based on qualifications, merit, skills, individual performance, and business needs.

Position Overview:
The Business Development Manager is a critical driver of company growth, responsible for securing new business and expanding relationships with existing customers. This individual identifies high-value opportunities and works closely with cross-functional teams to deliver tailored solutions. They represent the companys full range of products and services, focusing on the unique selling propositions of vertical integration.

Knowledge Skills Abilities

• Education: Bachelor's degree in business, marketing, economics, communication, or related field (or equivalent work experience).

• Experience: At least 5+ years in a business development or sales leadership role, with a successful track record of revenue growth in complex environments.

• Technology: Proficient in CRM systems (Salesforce, etc.), Microsoft Office (Excel, PowerPoint), and data analysis tools. Ability to leverage digital platforms for client engagement and sales tracking.

• Sales Expertise: Proven ability to meet or exceed sales targets. Demonstrated success in closing complex deals with C-level executives or other senior decision-makers.

• Negotiation & Influence: Strong negotiation skills, capable of driving mutually beneficial agreements while maintaining long-term customer relationships.

• Strategic Thinking: Ability to conceptualize, design, and implement innovative sales strategies that align with broader business goals.

• Interpersonal & Communication Skills: Excellent verbal and written communication skills, with the ability to present to diverse audiences, from technical teams to executives. Must possess the charisma and professionalism to build rapport quickly.

• Technical Manufacturing: Understanding of manufacturing processes, supply chain management, and technical aspects of packaging solutions. Ability to translate technical benefits into business value for customers.

Primary Responsibilities:

• New Business Acquisition: Develop and execute strategies to penetrate new markets, identify potential clients, and close deals. Build and expand a personal network of contacts to generate new leads and business.

• Client Relationship Management: Serve as the primary point of contact for key customers, fostering long-term relationships and trust. Anticipate client needs and offer customized solutions that leverage the company's full spectrum of capabilities, from packaging design to production processes.

• Sales Strategy & Execution: Formulate and implement comprehensive sales plans. Set realistic and aggressive targets for revenue, prospecting, and lead conversion. Monitor market trends and competitor activities to refine sales approaches.

• Cross-functional Collaboration: Work closely with internal teams (product, marketing, engineering, etc.) to develop and propose solutions that meet customer needs. Collaborate on the creation of sales presentations, demonstrations, and proposals.

• Market Intelligence: Stay current on industry trends, technological advancements, and market dynamics that impact clients businesses. Provide clients with strategic insights to address their pain points and capitalize on growth opportunities.

• Sales Reporting & Forecasting: Accurately log activities, opportunities, and deals in CRM systems. Track sales pipeline, forecast future sales, and prepare detailed sales reports for upper management.

Miscellaneous:

• Travel: Approximately 50% travel required for client visits, industry events, and trade shows.
• Tools Provided: Company-issued laptop and smartphone for remote work and client management.

KPIs:

• Revenue Growth: Achieve or exceed assigned revenue targets through new client acquisition and growth of existing accounts.
• Customer Engagement: Maintain a healthy pipeline of prospective clients and increase the number of client touchpoints.
• CRM Utilization: Daily updates and usage of CRM to track progress and ensure data accuracy.
• Client Retention & Satisfaction: High client satisfaction scores, reflected in retention rates and repeat business.

Knowledge Skills Abilities

• Education: Bachelor's degree in business, marketing, economics, communication, or related field (or equivalent work experience).

• Experience: At least 7+ years in a business development or sales leadership role, with a successful track record of revenue growth in complex environments.

• Technology: Proficient in CRM systems (Salesforce, etc.), Microsoft Office (Excel, PowerPoint), and data analysis tools. Ability to leverage digital platforms for client engagement and sales tracking.

• Sales Expertise: Proven ability to meet or exceed sales targets. Demonstrated success in closing complex deals with C-level executives or other senior decision-makers.

• Negotiation & Influence: Strong negotiation skills, capable of driving mutually beneficial agreements while maintaining long-term customer relationships.

• Strategic Thinking: Ability to conceptualize, design, and implement innovative sales strategies that align with broader business goals.

• Interpersonal & Communication Skills: Excellent verbal and written communication skills, with the ability to present to diverse audiences, from technical teams to executives. Must possess charisma and professionalism to build rapport quickly.

• Technical Manufacturing: Understanding of manufacturing processes, supply chain management, and technical aspects of packaging solutions. Ability to translate technical benefits into business value for customers.