Job Description
Value Wholesaler, Inc., a leading Windows & Doors manufacturer in the Southern California area is currently hiring a Sr. Marketing Manager in Moreno Valley, CA
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Summary Description: The Senior Marketing Manager must be able to think outside the box, work collaboratively with our leadership team, and take ownership in creating a corporate marketing strategy (short, mid, and long-term). This position also works collaboratively with our sales team to drive the tactical execution of our marketing plan including efforts in trade shows, brand building, digital presence, marketing communications, promotional opportunities, and community involvement, among others.
Essential Responsibilities:
- The Senior Marketing Manager is responsible for developing and executing a brand strategy incorporating Value's media strategy on platforms like Twitter, Linkedln, Facebook, YouTube, etc.
- Establish and lead the marketing team (internal and/or external) to create, develop, implement, and broadcast all content regarding product advertisement, promotional sales campaigns, external and internal product communication materials, product bulletins and product catalogs. Make use of all types of marketing communication tools to accomplish this goal (i.e., radio, printed, digital, social media, website, etc.)
- Work closely with the sales team to create sales enablement assets (client presentations, brochures, sales collateral material, etc.)
- Attend trade shows and manage company presence and exposure at these events.
- Measure and track KPls to optimize social posts for engagement, followers, and reach.
- Perform ROI analysis and share results regularly including at our quarterly executive team meetings.
- Work with executive team, sales team, plant managers, and purchasing department as needed.
- Able to comply with legal regulations with strong attention to detail.
- Monitor, respond, and interact with audiences in a professional manner. Direct inquiries and messages to appropriate stakeholders.
- Manage influencer relationships/public relations and work closely with outside agencies to brainstorm content, bring in influencers, and coordinate professional partnerships.
- Continually explore new opportunities and channels for the company to utilize.
- Promote company events, awards, and other company-related content & news for sales & marketing strategy.
- Manage the recruiting, staffing, termination, performance evaluation, and employee development activities for the marketing department in alignment with the company's established SOPs.
- Track government or other organizational initiatives relevant to the company brand.
- Lead all external communication with all customers and stakeholders in the areas of Sales, Marketing, and Customer service.
- Support the VP or Executive team in special projects as needed.
Experience Requirement:
- Prior Marketing experience in the construction, building materials or windows & doors industry required.
- Extensive knowledge and experience managing social media platforms and tools.
- Proven track record of growing a large social media presence.
- Experience working with social media analytics and reporting. Experience with social media analytics automation software is a plus.
- Proven examples of community-building leadership in the social media space.
- Able to work nights and weekends, and travel to work events like expos and trade shows when required.
- Strong writing/research skills and naturally curious with excellent judgment.
- Comfortable interfacing with executives and asking questions.
- Ability to prioritize and address multiple demands simultaneously.
- Must be proactive and results-oriented.
- Strong written & verbal English communication skill is a must.
- Fluency in Chinese, and Spanish is highly preferred.
Training & Education:
- Bachelor's degree in Marketing or Business required, together with at least 4 years relevant experience with references in a similar role.
- 5-7 years of experience in brand building including marketing collaterals, website, event planning & others.
- 2-5 years of experience in social media management, preferably brand-side.
Supervisory Duties: Senior Marketing Manager is responsible for supervising the marketing team members (internal and external). He/She provides our internal and external customers with tools, training, and various resources to ensure their needs are met and issues are resolved in a timely and efficient manner. Responsible for maintaining documentation and adhering to internal control policies and procedures.
Additional Information:
We offer a comprehensive benefits package that includes:
- Medical, dental, vision and life insurance benefits
- 401k Retirement Plan
- Paid time Off (PTO)
- Company Paid Holidays
- Short and Long-Term Disability Benefits
- Bonus Incentive Plan
- Employee Discount to company products
Value Wholesaler is a Drug Free workplace and EEO employer committed to employing a diverse workforce.
You are welcome to visit our website: www.valuewds.com
You are welcome to visit our website: www.valuewds.com
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