National Sales Development Manager

Get Ready For Your Next Adventure!

Since 1969, Fraserway RV, as a family venture, has been driven by a simple goal: to anticipate, exceed, and earn lifelong trust from our customers. Decades of RVing experience has shaped us to become Canada’s sole coast-to-coast RV sales & rentals dealership and we are looking for the best to join our team for our ongoing growth journey.

We are humble and proud to say that since 2016, Fraserway RV has been selected for the RV Business Top 50 Dealer Awards in North America and the Top 5 "Blue Ribbon" award that recognizes just five dealerships who are truly exemplary in the categories of customer care, service, staff training, marketing, and community service.

OURVISION

TobeCanada’s#1RVAdventureCompany, inspiring individuals and families to fall in love with the RV lifestyle, create lifelong memories, and connect with nature through the joys of RVing.

OURMISSION

Asateam,wedoeverything possible toensureourcustomers’ RVadventuredreamsarerealized.

We bring passion, expertise and community commitment to each of our business offerings: Sales, Service, Parts and Rentals. We are proud to serve not only our customers but the communities in which we live and work. Communities are part of our celebrations; we give back a portion from each sale to causes that make a difference and our teams volunteer in building connections that make us stronger.

The National Sales Development Manager (NSDM) plays a pivotal role in empowering our national sales & F&I teams to excel in delivering critical performance outcomes. By strategically partnering with our external sales training experts, Sales Specialists, Sales Managers, F&I Managers, General Managers in the field, and National Sales Support, the NSDM will maximize sales effectiveness, drive revenue, elevate customer satisfaction, and exceed profit targets. The Fraserway RV Sales Concierge Process, rooted in our core values, will serve as the cornerstone of all coaching and mentoring, fueling a culture of excellence and unwavering commitment to success.

The National Sales Development Manager (NSDM) will bring vision, inspiration, and mentorship to our Sales Consultants and sales leadership team nationwide, fostering a vibrant, inclusive environment that fuels creativity, morale, and sales growth. Through strengthening the team's capabilities, the NSDM will serve as a proud ambassador for Fraserway RV within the industry and community. With adventure and a love for the outdoors at their core, this leader’s passion will ignite a similar spirit throughout the sales organization. Success in this role will be defined by the collective achievements and growth of the teams they inspire and lead.

Mandate

• Ensure the Sales Manager, Sales Consultant & F&I teams initiatives are aligned, and the team behaviours support the Company Mission, Vision & Values.
• Train / coach our Sales Managers to become better leaders & coaches of their sales teams.
• Support GM’s and Sales Managers in the strengthening of their sales cultures through recruitment, onboarding, mentoring and training.
• Deliver YOY market share growth as defined by unit sales (Sales/Parts/Services) within territories where Fraserway operates.
• In partnership with the Vice President - Dealerships & Sales and the National Leadership Team, achieve expected top-line, bottom-line and market-share results in alignment with short and long-term Dealership and overstretching Fraserway RV Business Objectives.
• Relentless pursuit of excellence in servicing our employees (eNPS) and our customers (cNPS).

Primary Responsibilities

Sales Strategy Development:

• Develop a comprehensive, sales strategy focused on growth and retention of new and existing customers, identifying high growth markets and territory specific plans. Support the setting of targets and implantation of agreed plans.
• Lead and support in Shows and Dealerships 80%-90% of the time
• Implement sales tools and technologies to streamline operations and improve efficiency
• ATN / training partner point person / liaison

Financial Services Strategy Development:

• Create programs and training to drive profits, opportunities, and structuring deals in line with our business plans and company values.
• Enhance relationships with business partners to differentiate FWRV from out competitors. Ensure we have a best-in-class program that supports the Fraserway values and builds lifetime customers.
• Build annual programs and training that enhance national sales and marketing. Enhance relationships from the Business Office to all other departments by working to ensure a real time resolution to issues. Improving the interactions and processes between sales, business office and service. Promote, train and develop a positive, harmonized, winning relationship with all Sales Managers and sales staff in order to maximize efficiency and profitability.
• Develop incentives for sales people to sell insurance and financing in accordance with dealership policies.

Team Management:

• Provide ongoing coaching, mentoring, and professional development opportunities for the sales and sales management team and Business Office
• Active part of the onboarding/interviewing process for sales consultants and sales managers
• Cultivating and maintaining positive relationships between Sales and F&I
• Design and implement incentive programs to reward high performers and aligning the teams efforts with business goals

Partnerships and Dealer Relationships

• Strengthen the national sales team culture (Stronger together)
• Build strong OEM representative relationships to ensure training and Spiff programs are aligned with our values and objectives
• Expand distribution channels with VP support
• Recommend lines and floor plans in support of the buying and ranging objectives
• Keep FW up to date with the latest trends and industry innovations

Market Analysis:

• Stay on top of market trends, competitor activities, and customer preferences
• Conduct regular market research to stay updated on industry developments
• Provides intel from field to Sales support and marketing to drive results and expand channels and customer segments
• Implement national sales strategies to achieve sales targets and expand market presence.

Sales Operations:

• Masters our sales process and supports with accountability on sales team execution
• Oversee the entire sales process from lead generation to deal closure
• Sales process roll-out and accountability for execution of process and training initiatives (takes the pass from ATN)
• Ensure execution of sales / marketing national promotions at the dealerships, follow-up on promotional playbook
• Adventure Ambassador program – Charismatically elevates the program in the dealerships
• Facilitate weekly sales call with Sales Managers, focused on selling opportunities
• Maintain strong relationships with key OEM’S to foster customer loyalty and repeat business (Partner with VP sales and Sr. Director – Fleet, Inventory & Procurement)
• Inspects to ensure high standards of Ready to Sell in dealerships including staging of Inventory
• Customer experience enhancement through rapid response to concerns and opportunities
• Work closely with Marketing and Purchasing to ensure campaigns are timely and effective.
• Ensure all sales and marketing programs are fully trained and supported
• Help build and support the training and development of our Sales Guides and Specialists
• Analyze trends and the market to insure the right products are ranged at each dealership at the right time

Compliance:

• Ensure all sales activities comply with industry regulations and company policies.
• Maintain high ethical standards and promote a culture of integrity within the sales team.
• Ensures execution of sales boards/KPI tracking and celebrates success of team and dealerships
• MAS follow-up and execution at dealerships

Reporting and Analysis:

• Use data to make informed decisions and adjust sales strategies as needed.
• Monitor sales revenue, margins, and expenses to ensure profitability.
• Assists in the setting of sales targets and monitor the performance of the sales team

Experiences, Skills & Education

• College Diploma/Certificate
• Experience in the RV or similar industry is preferred
• Minimum of 5 years successful sales leadership experience within a regional or national commission-based sales, customer service-driven business.
• Able to see the “big picture” and work with their leadership team in developing strategies and action plans to achieve it.
• Proven success in growing an organization’s sales volume, market share and profitability.
• Stays abreast of industry and consumer interests. Good ability to anticipate future industry and consumer trends.
• Ability to envision opportunities across a business and determine short-medium-long term priorities to seize them.
• Broad understanding of sales, marketing, operations, risk management, finance, supply chain and talent management.
• Demonstrated ability to lead a sales team that is values-based, embracing innovative ideas and creative approaches.
• Accomplished at identifying and refining business processes, systems, practices etc. that ensure delivery of unparalleled results for the business, employees, and customers.
• Excellent organizational, time, prioritization, and project management skills.

Leadership Characteristics

Management Style

• Values led decision maker - Ensures the company Mission, Vision and Values are at the forefront of everything we do.
• Collaborative, transparent, honest, and approachable leadership style, with an ability to relate to and lead individuals at all levels and encourage the exchange of ideas and information at all levels of an organization.
• Active listener, and able to communicate in a genuine and clear manner.
• Belief that a high-touch experience is paramount to customer satisfaction.
• Consultative leadership and interpersonal style combined with sales management skills developed within a complex consumer B2C sales environment.
• Inspires passion and commitment to achieving business and personal goals and objectives, leading by example to encourage an authentic, innovative approach to achieving personal, professional & corporate goals.
• Proven ability to attract top talent and build cohesive high-performing sales teams.

Visionary and Strategic Thinker
Demonstrates the ability to set and communicate a clear, compelling vision for growth. This leader is adept at thinking strategically, recognizing emerging market trends, and anticipating the needs of customers and the organization.

Inspirational Leader
Motivates and energizes teams through a positive attitude, clear purpose, and a passion for success. Creates a culture of enthusiasm and commitment, inspiring others to go above and beyond to achieve ambitious goals.

Results-Driven
Exhibits a relentless focus on meeting and exceeding sales targets, with a track record of achieving high-impact growth. This leader sets high standards for themselves and the team, with an unwavering commitment to execution and accountability.

Customer-Centric
Deeply committed to understanding and meeting customer needs. Builds strong relationships and prioritizes the customer experience, ensuring it remains a central focus in every aspect of the sales strategy.

Innovative and Adaptable
Embraces change and approaches challenges with creativity and agility. Proactively seeks out new methods, technologies, and practices to enhance team performance and customer engagement, and adapts quickly to shifting market dynamics.

Values-Driven
Embodies the core values of the organization and leads by example. Acts with integrity, transparency, and authenticity, ensuring alignment between personal values and the company’s mission and principles.

Collaborative and Inclusive
Fosters an inclusive, team-oriented environment where diverse ideas are valued. Actively collaborates with cross-functional teams, building strong partnerships that drive success and support organizational goals.

Coaching and Mentorship-Oriented
Invests in developing team members, recognizing the importance of growth and personal development. Provides mentorship and constructive feedback, empowering team members to achieve their fullest potential.

Data-Informed Decision Maker
Utilizes data and analytics to make informed decisions, setting a precedent for data-driven strategies and goal setting. Balances intuition with evidence to ensure effective and grounded decision-making.

Community and Industry Ambassador
Represents the organization positively within the industry and community, cultivating relationships that enhance the brand’s reputation. Actively participates in industry events and community initiatives, promoting the company’s values and commitment to growth.

Personal Characteristics

• Ambitious and Resilient
  Demonstrates a strong drive to achieve goals, with resilience to overcome obstacles and the determination to stay focused even in challenging situations.
• Passionate and Enthusiastic
  Brings energy and a genuine passion for the RV industry and outdoor lifestyle, infusing this enthusiasm into all interactions and inspiring others to share in this commitment.
• Empathetic and People-Centered
  Understands and respects individual needs and perspectives, fostering a supportive environment. Values building strong, trusting relationships with team members, customers, and partners.
• Authentic and Honest
  Shows authenticity in every action, valuing transparency and integrity. Speaks openly and honestly, building credibility and trust through actions that align with words.
• Self-Motivated and Accountable
  Takes ownership of goals and responsibilities, maintaining high standards of accountability. This individual is driven to excel, with a personal commitment to continuous improvement and development.
• Positive and Solution-Oriented
  Approaches challenges with a positive, can-do attitude and a focus on finding solutions. Remains calm and composed under pressure, encouraging the same resilience in others.
• Curious and Open-Minded
  Eager to learn and open to new ideas, perspectives, and methods. Embraces feedback and sees every experience as an opportunity to grow and improve.
• Adaptable and Flexible
  Comfortable with change and able to pivot quickly in dynamic situations. This person sees adaptation as a strength and can balance priorities effectively to meet evolving business needs.
• Highly Organized and Detail-Oriented
  Exhibits strong organizational skills, with attention to detail and a focus on high-quality work. Manages time efficiently and ensures every task is completed with precision.
• Charismatic and Persuasive
  Naturally persuasive, with a magnetic personality that draws others in. Has a strong ability to communicate ideas compellingly and motivate people to take action

Behaviors

Required

• Team Player: Works well as a member of a group
• Leader: Inspires teammates to follow them
• Innovative: Consistently introduces new ideas and demonstrates original thinking
• Functional Expert: Considered a thought leader on a subject
• Enthusiastic: Shows intense and eager enjoyment and interest

Motivations

Required

• Self-Starter: Inspired to perform without outside help
• Entrepreneurial Spirit: Inspired to perform well by an ability to drive new ventures within the business
• Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization