Social Media Specialist

POSITION SUMMARY

Manage Pendleton’s social media presence across all channels including curating and creating content, community management, analytics, and utilizing best practices.
Assist with Pendleton’s influencer program including fulfilling orders for placements, assembling quarterly mailers.
Assist with media relations including fulfilling orders for placements, coordinating products returned to inventory.
Maintain cross-functional relationships with sales, customer service and DTC teams to work toward company goals and shared messaging.

ESSENTIAL FUNCTIONS OF THE JOB

• Manage social media channels: content development, planning, and community management, aligned with brand objectives in collaboration with cross functional teams.
• Develop seasonal editorial and social media calendar in collaboration with Go-To-Market schedule, and brand marketing goals.
• Manage engagement and responses to community concerns and interactions. Coordinate any needed responses to customer concerns.
• Utilize monitoring tools to compile monthly reports.
• Apprise teams of community performance, including growth and engagement; recommend social strategies and content based on performance and analytics.
• Manage communication with all retail malls. Curate images and copy for retail malls to use to promote Pendleton stores in their developments.
• Coordinate with license partners to promote licensed product in media.
• Work cross-functionally to implement launch and brand exposure for collaborations.
• Coordinate with Digital Marketing Manager on all paid social media campaigns.
• Assist with influencer program including placing orders for product placements, assembling media mailers.
• Coordinate returns from media and film placements.
• Back-up for Public Relations and Communications Manager to assist with traditional media placements.

CORE EXPECTATIONS

• Experienced in a variety of social media platforms particularly Instagram, Facebook, TikTok, Twitter and LinkedIn including excellent knowledge of social media best practices.
• Deep understanding of the Pendleton brand, values, image, and voice.
• Understanding of how content differs on social platforms and ability to tailor content accordingly.
• Ability to recognize stories/content of interest to Pendleton community.
• Excellent communication skills and judgement.
• Ability to write short form copy and meticulous attention to detail for grammar and content.
• Strong organizational, critical thinking, creativity skills.
• Basic understanding of social media reporting and scheduling tools.
• Basic knowledge of Photoshop, Spark, Canva, or other creative software.
• High attention to detail and ability to manage multiple, competing priorities simultaneously.

BEHAVIORAL

• Participate in brainstorming sessions
• Able to deliver and take constructive feedback gracefully
• Team oriented
• Result-focused
• Flexible and creative problem solver
• Open to new tools and solutions

QUALIFICATIONS

• 3 years or more experience in social media for a brand or organization including managing multiple social media channels, posting content, analyzing results.
• Bachelor’s degree in communications, media, journalism, or similar subject preferred.
• Experience in fashion, home, consumer products is a plus.
• Social curiosity and an affinity for popular culture and content.

SYSTEM QUALIFICATIONS

• Up to date skills in Adobe CS programs including Acrobat, Photoshop and InDesign as well as MS Office skills: Work, Excel, PowerPoint, Outlook.
• Skills in social analytic and scheduling tools such as Later, Curalate, or others preferred.

PHYSICAL REQUIREMENTS AND WORKING ENVIRONMENT

• This role is based out of our Portland office.
• Typical office setting using various office machines, examples include computer equipment, printers, copiers, etc.
• Ability to travel
• This position involves some lifting, constant moving, standing, and reaching with arms and hands. Involves standing for at least two consecutive hours, lift at least 30 lbs. Will involve stooping, kneeling, crouching, and climbing ladders. May involve reaching above eye level. Involves close vision, color vision, depth perception, and focus adjustment.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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