Job Description
Why Choose Suddath to “Move” your Career to the Next Level?
At Suddath, you can be part of something special and inclusive! Join a team that has a 100+ year reputation for excellence as an innovative, growing and financially stable company that is dedicated to promoting a culture that thrives on inclusion and diversity. From numerous awards to being recognized as one of the best places to work, Suddath offers a caring, family environment while providing relocation and logistics services to people and companies all around the world.
What We Offer!
- A competitive wage with a comprehensive benefits package, including a 401(k) plan with company matching
- Weekly pay for hourly-paid employees. Biweekly pay for salaried employees.
- Paid Time Off (PTO) and paid company holidays
- A tuition reimbursement plan where employees are encouraged to continue their education and development
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For more information on our benefit offerings, please visit https://suddath.com/about/careers/and scroll down to view our employee benefits.
SUMMARY
The Marketing Generalist role provides support across a broad range of marketing and sales initiatives and is a key part of the NXTPoint Logistics marketing team. Responsibilities include event planning and execution, sales support, social media management, campaign support, marketing insights and execution of marketing initiatives and programs. Primary objectives are to (1) promote recognition of the NXTPoint Logistics brand and service offerings to drive leads and revenue; (2) maintain a high level of stakeholder responsiveness and satisfaction, with focus on the customer/stakeholder experience; and (3) drive efficient and effective execution and oversight of marketing initiatives through proactive planning, collaboration and communication.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Marketing Project Coordination and Sales Support (40%)
- Understand needs, requirements and priorities of sales team/key stakeholders across service lines.
- Ensure timely and effective support of individual ad hoc sales requests, ensuring alignment with strategic priorities and close collaboration with marketing creative/digital services team via ticketing process.
- Assist in the creation of sales materials, blogs, social posts and other content for campaigns, events, sales pitches and other related activities.
- Manage sales enablement tools.
- Oversee the management of promotional materials and collateral by coordinating requirements, inventorying stock, placing orders, and verifying receipt.
Events & Conferences (40%)
- Manage the overall event calendar and budget and assist Marketing Director with development and coordination of yearly marketing plans.
- Work with stakeholders in prioritizing events, defining goals and requirements and setting scope of participation.
- Oversee planning and execution process for each event, liaising with vendors, exhibitors and stakeholders to ensure everything is in order, on schedule and within budget. Includes management of vendor contracts and deliverables.
- Coordinate logistics and deliverables for trade shows including booking venues, entertainers, photographers, and scheduling speakers; work with stakeholders to manage all event set-up, tear down and follow-up processes; conduct final checks at the day of the event (e.g., tables, technology) to ensure everything meets standards.
- Assist in the execution of pre- and post-event campaigns and prospect outreach, including creation and distribution of social posts and pre-show and post-show communications.
- Support execution and process for capturing leads and contacts during event.
- Oversee preparation of all collateral and materials required for specific events.
- Oversee event happenings and act quickly to resolve problems.
- Assess each event’s success/ROI against objectives and report findings to marketing director and business unit.
- Provide regular monthly reporting on progress.
- Create and maintain a knowledge base for this role.
Social Media Management (20%)
- Write weekly social posts on NXTPoint’s social channels.
- Develop/maintain social media content and activity calendars.
- Conduct research for new industry trends.
- Monitor industry news/PR and share important developments with team
QUALIFICATONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education & Experience:
Bachelor’s Degree in Marketing, Business Management, Communications or Journalism, or related field required. Minimum of two (2) year’s experience in a relevant role in a corporate environment required, or equivalent combination of education and experience.
Knowledge, Skills, and Abilities:
Proficient knowledge of Microsoft office products, Adobe Acrobat, and Canva; proficient knowledge of Marketing automation tools such as Hubspot. Ability to learn and effectively use relevant applications. Ability to work effectively in a team. Ability to work under minimal supervision and with a strong sense of self-motivation. Strong attention to detail. Ability to multi-task and manage time effectively in a changing environment. Excellent communication and interpersonal skills. Ability to sufficiently read, speak, and write on a professional level.
PHYSICAL/ENVIRONMENTAL DEMANDS
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Activity Level:
While performing the duties of this Job, the employee is regularly required to stand, walk, sit, use hands to finger, handle, or feel, see clearly and talk or hear. The employee must occasionally lift and/or move up to 10 pounds unassisted.
Working Conditions:
Noise level in the work environment is usually moderate. Work is performed climate-controlled environment in an office setting with adequate ventilation.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
The Suddath Companies is a multifaceted group of companies that specialize in worldwide corporate employee relocations, household moving, warehouse and logistics management and specialized transportation services.
The Suddath Companies provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
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