Job Description
This role will be supporting Publicis accounts and PMX Lift. A background in advanced addressable with an ability to navigate video and complex audience targeting is essential. As part of a dedicated PMX Lift team at Disney, the account executive is a key stakeholder across Disney's Data Science team with activation via Target ID audience matching via a Clean Room solution.
Reports to the VP, Sales. A critical part of being a successful Account Executive is gaining insight into customer needs and experiences and translating those into sellable opportunities.
Responsibilities and Duties of the Role:
- Strategically position our solutions & ideas (linear and/or digital) in the market to drive revenue and win business
- Position all benefits and key selling propositions including multi-media sports, entertainment, and news solutions
- Serve as a thought leader in the marketplace (linear and/or digital) across video, social, display, data, etc.
- Partner with internal sales teams (linear and/or digital) on ways to increase opportunities to benefit all revenue across portfolio
- Participate and successfully dominate in scatter marketplace (linear and/or digital)
- Execute expertly and partner with multi-media or addressable teams on any RFPs or ideas as well as upfront
- Provide direction to solutions team to ensure all of our tentpole opportunities have strong multimedia and or addressable components
- Leverage creative solutions to increase Disney’s win rates and ensure that we are delivering against all lines of business
- Craft client specific strategies that drive IP enabled media and data strategies that create yield opportunities for the company
- Partner with programmatic sales teams to craft and execute automated strategies internally and externally
- Contribute to a positive culture of inclusion, and uphold the values of Disney Ad Sales
Required Education, Experience/Skills/Training:
Minimum:
- Bachelor's degree or equivalent experience
- Ability to multi-task and navigate large complex organizations
Preferred:
- 5 years of media sales experience required, 6 years preferred
- Must be excellent at communication and possesses presentation skills that engage a room and foster continuous dialog
- Demonstrated a track record of revenue growth & superior client interactions
- Strong network of key client and agency partners
- Exceptional communication and presentation skills; ability to “own the room”
- Positive, detail oriented, self-starter
- Willingness to travel
- Must have working knowledge digital landscape and platforms
- Demonstrated track record of revenue growth & superior client interactions
- Must have established, senior level relationships with advertising agencies and brands directly
- Proven success in prospecting, cold calling and pursuing new business
- Strong negotiation skills with the ability to sell value not just price
#DisneyAdvertising
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