Content Manager

About Fobi:

Fobi is a trailblazer in the realm of mobile wallet pass marketing, offering a robust, multi-channel platform designed to empower companies in crafting and deploying impactful wallet pass campaigns. These campaigns include ticketing, event access, and promotional activities aimed at augmenting revenue streams such as ticket, merchandise, food & beverage sales, and bolstering advertising and sponsorship engagements. By enhancing customer retention and loyalty, Fobi sets the stage for transformative marketing strategies in today's digital landscape.

Job Overview:

Working with the VP of Marketing, you will oversee and directly contribute to the creation and management of all content-related initiatives. Your mission will be to build Fobi brand awareness, drive traffic and engagement, and generate leads. This role blends team management with hands-on experience, requiring proficiency in content strategy, project management, and creative skills in design, copywriting, and multimedia. You understand how to develop messaging across all media that is clear, concise, and effective. You’ll collaborate with a small team of creators that includes an additional designer, a video producer, and a writer.

Key Responsibilities:

• Design and Multimedia Creation: Create engaging and visually appealing content, including copy, graphics, videos, and interactive media. Ensure our content is on-brand and consistent in style, quality, and tone of voice across all marketing channels, including social media, paid media, blogs, the company website, press releases, podcasts, promo videos, emails, sales decks, and more.
• Content Strategy and Production: Develop and manage a comprehensive content calendar in Trello that ensures the timely distribution of creative content initiatives across our various go-to-market channels. Manage the creative workflow, including briefs, scheduling, and sign-offs. Experience in the efficient dissemination of content and an understanding of content specifications across all social channels.
• Team Management and Collaboration: Manage internal content creators and collaborate with other departments (such as sales and product) to ensure a cohesive content strategy that supports and extends marketing initiatives. Manage external relationships with content creators, freelancers, and other contributors.
• Performance Measurement: Analyze content-related metrics (LinkedIn, Facebook, Instagram, Twitter, YouTube, landing pages, and more) to assess the effectiveness of content marketing strategies and implement improvements as needed. Use insights to drive better content creation and distribution.
• Innovation and Trends: Stay up to date with content trends, audience preferences, platform best-practices, and advancements in technology that can enhance content delivery and engagement.
• Technology Oversight: Maximize our creative tech stack (HubSpot, WordPress, Trello, Bl.ink, design software), ensuring that tools and technologies effectively support Fobi’s content creation needs; this includes maximizing insights, creative output, and team efficiencies.

Qualifications:

• Minimum of 5 years of experience in a similar role, ideally within the tech sector.
• Expertise in developing creatives to support multi-channel marketing strategies, including social media, paid ads, blogs, websites (content and UI/UX), press releases, podcasts, promo videos, email marketing, and sales decks.
• Excellent project management skills, with the ability to successfully manage people, priorities, and multiple projects.
• Knowledge of the latest marketing technologies, including social media management, analytics, and revenue operations platforms.

We’re Looking for Someone Who:

• Can wear multiple hats.
• Wants to learn and grow.
• Brings a performance mindset to their work.
• Thrives in a fast-paced, rapidly changing start-up environment.

What We Offer:

• Competitive salary and benefits package.
  • $65,000 to $72,000 per year.
  • Employee stock options.
  • Extended health benefits.
• A dynamic, innovative, and inclusive hybrid work environment. Typically, 2 days in the office per week, more as required.
• Opportunities for professional growth and development.
• A chance to be a part of a leading company in mobile wallet pass marketing, shaping the future of digital marketing strategies.

Fobi is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.