Job Description
Associate Brand Manager
About the Role
Clover is not your typical CPG company. We have the brand strength of a 100 year old brand beloved in the community for its quality products and alter ago – Clo – alongside the business strength of an established local company. We have big growth plans in both our base brand as well as innovation, and we hope you will join us on our journey.
Based in the most charming small-big town in the North Bay – Petaluma – and reporting to the Director Product Management, the Associate Brand Manager will drive brand performance, grow brand equity and share by activating distinctive consumer insights, innovation and communications. You will be responsible for the execution of projects spanning product development, consumer marketing, and business analysis. You will interact with agency partners in support of our communications strategy, planning and implementation. You will also support innovation projects by collaborating with sales, sourcing, QA, regulatory and operations. Excellent time and project management skills are key, as is the ability to be flexible and adapt to situations. We are not a huge corporation and we move quickly - the Associate Brand Manager will need to be nimble and willing to get his/her hands dirty to get things done. You are extremely flexible and enjoy a “high-change” environment where priorities shift from day to day.
Our marketing team is small but mighty. Though we are best known for our high-quality milk, Clover has products in over ten categories. This keeps it interesting – we promise you’ll never get bored - but poses challenges as we allocate our marketing messages, bandwidth, and budget. The diverse array of products requires a unique ability to prioritize and collaborate. Our team works hard, but we support each other and we certainly know how to have fun.
Salary range: $85,300 - $100,400
Responsibilities
Business & Brand Management
- Monitor and analyze branded and competitive activity utilizing syndicated data (Nielsen & SPINS), including distribution, SKU performance, pricing, and category trends. Develop recommendations based on findings.
- Provide the Marketing Communication and Sales teams with the key benefits and competitive points of difference for each product segment.
- Support Sales team with product slides for account presentations.
Innovation & Renovation
- Utilize the Stage Gate process to ensure that all requirements have been met and that necessary approvals have been given before proceeding to the next Stage of the new product development.
- Develop product briefs for new products as well as line extensions, based on research into successful competitive products as well as innovative new ingredients/packaging.
- Develop and manage overall project timelines and deliverables around innovation initiatives. Ensure open communication and smooth workflow between marketing and cross-functional teams (e.g., sourcing, QA, regulatory, sales, operations).
Insights
- Leverage consumer, shopper and marketplace data to support defining short-term and long-term innovation strategies across categories.
- Use consumer, shopper and marketplace data and trends to support developing a deeper understanding of the demographics, psychographics, and behavioral drivers of shoppers.
- Manage brand projects and support the brand's identity/mission/vision in a way that demonstrates an understanding of key consumer insights and an ability to activate them in relevant communications and innovation activities.
Planning
- Leverage brand, consumer and marketplace data and trends to support the Director in developing an annual plan to closely align the efforts of Marketing and Sales to generate optimal demand for the brand.
- Execute against annual brand plans to achieve sales and market share goals.
- Assist in creating the annual trade communications plan including recommended touchpoint plan, activation/implementation plan, stewardship and measurement.
What You Bring to the Team
- Bachelor’s degree or equivalent required
- Minimum of 5-7 years of experience in Marketing or equivalent educational experience. Ideally 2-3 years of consumer-packaged goods brand management experience (Natural Foods or Food and Beverage space preferred)
- Experience working with syndicated data (ex. Spins, Nielsen, etc.)
- Familiarity with traditional trade channels: natural, grocery, independents, mass, club
- Experience managing and prioritizing multiple projects from concept through completion while working with various, cross-functional, internal and external groups
- Experience leading the creative process and giving creative direction to a team
- Highly organized with strong, proven interpersonal skills
- Outstanding written and verbal communication skills
- Strong analytical skills and financial acumen
- Advanced level knowledge of Microsoft Excel and PowerPoint
Soft Skills
- Energetic self-starter who is strategic and results-driven
- Passion for mission-based companies and for building lifestyle brands that consumers love
- Team player who is comfortable with ambiguity + deadline pressures
- Self-confident, collaborative, knowledgeable and an analytical thinker
- Outstanding communication skills, both oral and written
- Highly detail oriented
- Ability to anticipate needs, innovate, multi-task and excel in a fast paced environment
- Thrives in an entrepreneurial-like environment, can be scrappy, creative & resourceful while also building structure and process
About Clover Sonoma
Clover Sonoma is recognized as a leader at the forefront of the dairy industry with their full line of conventional and organic dairy products. The Petaluma-based company in California’s beautiful Sonoma County has always held themselves to higher industry standards and was the first dairy in the United States to become American Humane Certified for the humane treatment of their animals. In addition, Clover holds their partnership of family-owned dairy farms to a higher standard with its own unique Clover Promise of Excellence - a set of regulations to ensure the highest level of animal welfare, product quality, and sustainability measures are followed. Clover is also known for their involvement in the community and most notably their infamous mascot, Clo the Cow, who’s witty puns and billboards have been delighting Northern California for over 50 years! With a history of ‘do-gooding’ built into their DNA, Clover was proud to become a Certified B Corporation® in 2016 - meaning that we use business as a force for good by putting people and planet alongside profit.
Clover Sonoma is a proud equal opportunity employer. We value and embrace diversity for the benefit of our employees, our consumers, our products, our community and the planet. We are committed to building an inclusive workplace for everyone. We do not discriminate on the basis of race, color, ancestry, age, religion, marital status, disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.
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