Digital Design Lead

Goodroot, LLC
Collinsville, CT 06019
13 days ago

Job Description

Goodroot is a fast-growing interconnected community of companies that makes every interaction between humans and health accessible, affordable, and seamless. In the last three years, we have launched ten new successful businesses. We do this by freeing and amplifying talent and ideas trapped in outdated and complex healthcare systems – creating new companies and technologies to fix the parts of the system that are no longer working. With so many new brands being developed and evolved, there is a huge opportunity for an experienced designer to make a real impact. Goodroot is an equal-opportunity employee.


You will learn, grow, and get the opportunity to mentor more junior designers in a highly creative environment. You will have access to seasoned executive leadership and experienced brand and marketing professionals who work hard and have fun doing it. Goodroot is on a rocket ship. Are you ready?


Responsibilities include, but are not limited to:


  • Leading major design and production projects under the direction of the VP and CMO and in collaboration with our Brand Designer
  • Creating compelling stories that balance creative vision with business objectives
  • Translating complex value propositions and healthcare product features into effective sales enablement materials. Examples include illustrating a compelling user journey and value story or elegantly demonstrating how a technology works
  • Interfacing with sales teams to gather feedback on presentations and collateral and incorporating those changes across an entire brand system
  • Managing day-to-day creative projects and adhering to internal deadlines and timelines
  • Designing and producing a wide variety of print, digital, and web marketing content including visual brand systems development, social creative, sell sheets, brochures, sales presentations, advertisements, banner ads, web pages, email templates, slide templates, proposals, and more
  • Collaborating with our brand team to create and steward brand systems
  • Preparing image assets for web, email, paid marketing, social, and other digital channels
  • Building and maintaining clean working files inside a collaborative file structure
  • Researching and recommending new design techniques, software, and media forms
  • Ensuring a fresh aesthetic and current knowledge of the latest digital trends
  • Collaborating as part of a widely distributed remote workforce
  • Completing projects both independently and in partnership with other designers

You’ll Be Successful If


You're a team player

  • You care more about the end result than about personal recognition.
  • Collaborative worker; able to operate in a fast-paced environment.
  • You genuinely love the process of working together to accomplish the best final product.

You love brand and design and breathe digital

  • You have a strong, focused sense of visual style and taste, and you can clearly articulate your design decisions.
  • You recognize the power of good design, and you know how to build, maintain, and evolve a cohesive brand.

You’re a multitasking machine

  • You organize your work so you can handle a wide range of small projects at the same time without overlooking anything.
  • You know when to choose progress over perfection, but you strive for excellence in every detail.

You’re an excellent communicator and take feedback well

  • You embrace constructive feedback as part of the design process.
  • You can communicate clearly and collaborate with peers and across disciplines

If interested in a Digital Design Lead position at Goodroot, please email your resumé, portfolio (URL or PDF), and cover letter. Candidates who do not submit will not be considered. Also, please include salary requirements.

  • A minimum of 6+ years of professional design experience
  • A portfolio that demonstrates a strong understanding of fundamental design principles
  • Work demonstrating new standards in adaptive/responsive design and accessibility
  • Expert-level proficiency: Figma and the Adobe Create Suite: InDesign, Illustrator, Photoshop
  • Very proficient with: Microsoft PowerPoint, Excel, Word
  • Basic experience in Web design and production and content management systems within WordPress, Squarespace, Hubspot
  • A passion for learning and exploring new ideas

A Plus If You Have

  • Preferred degree holder in graphic design or similar professional experience
  • A passion for motion and experience in video editing and animation
  • Experience in shooting digital photography and video
  • UI/UX design experience
  • Design systems development and management

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