Job Description

The Organization

Wholesome Kids Catering is a leading catering company with a purpose to Nourish Lives. that provides healthy, delicious, child-friendly meals, and snacks to child care centres and schools. Our caring, experienced staff are passionate about providing great food and great service to all of our customers. Tasty, child-focused menus reflect our successful ‘Eat Grow Thrive’ philosophy, which combines excellent nutrition with flavors and foods children love to nourish their life. Our culture is one where we value trusted partnerships, enable growth and the ability to excel and be fully engaged, value integrity and focus on making an impact on our clients, customers, co-workers and communities.

Wholesome Kids Catering’s priority for the next five years is top line growth to support the capacity in our new state of the art custom designed facility and overall strategic long-term plans. We have a proven track record in double digit growth and we want to continue and develop stronger sales plans and targets for aggressive growth over the next 5 years. The creation of this Account Executive position is to infuse new thinking and drive results through planning to execution in a way that is supportive of our brand and culture.

The Role

We are looking for a high-performing Account Executive to meet our customer acquisition and revenue growth targets through effective inside / outside sales. The Account Executive will be responsible for networking, developing relationships, managing prospect information in the CRM, and closing various sizes of accounts. This role is currently a remote work from home position, with travel within the Greater Toronto Area as required to connect with our community of child care centres and travel to our Markham office for regular meetings.

Success

As a trusted partner and an ambassador, the successful candidate will promote Wholesome Kids Catering, manage the entire sales cycle from start to end, communicate feedback and work on positive resolution to any issues. The successful Account Executive will have an engaging demeanor and personality that will inspire confidence and trust in potential clients.

Qualifications and Experience

College Diploma and/or University degree
RECE is an asset.
Minimum 3-5 years of sales related experience (prospecting, selling, negotiating and closing)
Experience in delivering client-focused solutions based on customer needs
Intermediate Proficiency in Excel

Skills, Knowledge and Abilities

Self-driven, motivated and results oriented
Growth Mindset
Strong ability in active listening
Strong ability in time management
Solutions focused
Strong verbal and written communication skills, including the ability to present professionally
Ability to effectively partner and collaborate across teams
Ability to build rapport and influence credibly
Ability to set goals and targets and achieve targets through prioritizing activities

Duties and Responsibilities

Sales Planning

Identifies and sets daily, weekly and monthly activity goals to successfully meet or exceed quarterly and annual targets.
How you show up matters! Always be prepared for a prospecting call, do your research, anticipate questions, ask questions, and understand the clients’ needs and the commitment or action to be followed up on.
Identifies and plans strategies and activities for connecting with prospects and building relationships.
Plans, organizes (in conjunction with the sales and marketing team) and attends tradeshows, conferences and virtual/in-person association meetings. Tradeshows are occasionally on weekends.
Shares market insights, trends and feedback on perceptions of brand and value proposition with the team

Sales Process & Execution

Develops a strong understanding of each step of the sales process and advances prospects through each stage with intentionality and commitment.
Effectively connects with prospects in an engaging, empathetic and people focused way using active listening and a consultative selling approach (asking questions and tailoring solutions to meet the needs of the customer).
Effectively communicates our value proposition in a manner that resonates with the prospect while building and promoting strong, long-lasting targeted prospect relationships and acting as a Trusted Partner.
Develops a pipeline of viable opportunities and effectively manages the pipeline, including timely follow up of all leads. Identifies, develops, and nurtures relationships (generating new leads and prospecting accounts).
Able to successfully complete the sales pricing model and meet contribution margin targets to make effective quotes and proposals.
Effectively wins retainable business and ensures the customer has a successful catering transition experience.
Provides outstanding onboarding and after-sales support to enhance the client relationship.

Team Collaboration

Communicates and works effectively and collaboratively with Customer Care, Operations, Shipping, Marketing and HR to deliver great results for prospects, customers and other stakeholders in the company.
Participates and comes prepared to all daily huddles, 121 coaching meetings, weekly and monthly meetings, and any other cadence / meetings as required.
Follows company charter and is aligned and exhibits company values. Participates in culture events and activities and recognizes others for exhibiting company values.
Participates in additional projects or added responsibilities as needed.
Contributes to Continuous Improvement initiatives to help improve processes and/or customer solutions, improved brand and prospect/customer experience.

Reporting & Documentation

Completes and submits weekly reports
Updates the CRM daily and documents all phone calls, meetings and tasks.
Updates key and pertinent pipeline and marketing information on prospects and competitors in the CRM.
Tracks follow-ups and tasks within the CRM to effectively manage touchpoints with customers.
Monitors and updates their pipeline each week

Competencies