Job Description
Your work days are brighter here.
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
About the Team
Do you love to make an impact? Workday is looking for a passionate and innovative Senior Director, North America Field Marketing to lead an experienced team based in North America and Canada with a focus on driving business impact and creating programs that directly support the needs of the business. You will work cross-functionally to align team members in the region that may have separate reporting lines including communications, digital, content and customer advocacy.
About the Role
We are looking for a leader who has the ability to manage an impactful team, align and work across sales, marketing and development organizations effectively, while producing and managing high quality marketing programs that drive awareness and demand for the Workday Industry solutions. This important role reports to the Vice President of North America Marketing.
Responsibilities Include:
- Own and manage a quarterly demand pipeline goal in partnership with the sales organization.
- Create annual marketing plans for the region designed to drive brand recognition and build pipeline for Workday’s solutions.
- Develop talent within the North America marketing organization to support growth in Canada and US segments.
- Collaborate across departments to identify and optimize new growth opportunities for Workday, which may include exploring acquisitions, partner opportunities, expanding into new business segments, and targeting specific industries, all aimed at increasing pipeline growth and achieving revenue targets.
- Be a trusted advisor to the North America GTM teams, aligning with the sales team on regular basis to drive planning and execution and ensuring timely and open communication channels.
- Ensure flawless execution across all planned marketing activities, marshaling the key team members to drive successful outcomes for the business.
- Identify audience and industry segmentation strategy; vehicle and media mix recommendation, timing and forecast of results.
- Drive integrated marketing campaigns from inception to optimization with a cross-functional corporate marketing team. This will include demand generation, brand awareness, events, field marketing, web/online marketing, communications and creative services.
- Work with appropriate groups (product marketing, sales, operations and strategy) to develop appropriate messaging platforms, content, and stories from which to build campaigns.
- Analyze campaign performance and make recommendations for optimization and future enhancements
About You
Basic Qualifications:
- Leading marketing in a high growth, technology company as North America marketing leader.
- Experience in marketing specifically within the Canadian market.
- 15+ years of successful marketing experience in a SaaS, enterprise software, cloud environment.
- A demonstrable track record of team building, and leadership at Director and Sr. Director level.
- Knowledge of B2B enterprise software market, preferably within HR and/or Financial applications and marketing to small and medium enterprise companies.
Other Qualifications:
- Willing to travel within North America for 3rd party and owned events, and facilitating team building initiatives.
- Possesses a business degree or equivalent work experience.
- Demonstrates critical thinking and hands-on execution to drive program success.
- Proven track record of driving integrated, streamlined marketing programs that generate pipeline growth, including specialized campaigns targeting specific industries.
- Capable of tailoring Workday’s messaging to resonate directly with Small and Medium Enterprise audiences.
- Advocates for the integration of the customer voice throughout the marketing strategy.
- Demonstrates a successful history of implementing creative events as part of an overarching Demand Plan.
- Proficient in collaborating with individuals at all organizational levels, including executive management, sales, and operations.
- Recognized as an inspiring leader in marketing best-practices, with a passion for communicating and advocating for business priorities.
- Understands how to actively engage and nurture advocacy among C-Level audiences.
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please
Primary Location: USA.CA.Pleasantonclick here
.Primary Location Base Pay Range: $226,000 USD - $339,000 USD
Additional US Location(s) Base Pay Range: $201,400 USD - $339,000 USD
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
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