Job Description
Job Description
The Associate Director Therapeutics will be responsible for driving the commercial growth of a companion animal therapeutic franchises in the United States. This role reports directly to the Director of Marketing for Companion Animal Therapeutics and Equine business.
The Associate Director Therapeutics will have primary responsibility for the development and implementation of the comprehensive brand strategy for the current and future portfolio. This will include the annual tactical plan and the long-term strategic plan. This range includes otics, endocrine, and oncology products. The position ensures that future profiles address unmet needs and significantly improve the customer experience with our company's Animal Health brands. The ideal candidate has experience in strategic marketing that includes a broad range of products across multiple therapeutic classes or product range in different verticals. The candidate will work cross-functionally with internal teams and be the ‘voice and ear’ of the brand in front of key customers driving customer-centric solutions. This individual will lead and manage the brand messaging, internal and external communications including all marketing, advertising, product pricing and related trade and industry programs. They will be responsible for developing and delivering the brand portfolio’s annual and long-term financial plan including topline sales, spending and profit contribution.
Key responsibilities may include, but are not limited to:
Messaging and Value Proposition
Developing the product messaging, positioning, and value proposition for our company's Animal Health’s Therapeutic product range
Collaborating with agencies, communications, and professional services to strategically create content that differentiates our brand
Communications & Demand Generation Collaboration
Assisting demand teams in driving campaigns that effectively reach the intended target audience and deliver a positive return on investment and business outcomes
Collaborating with agencies and the communications team, you will have the responsibility of overseeing product launches
Leading the strategy for audience segmentation by carefully analyzing the target buyers, ideal customer profiles, and target industries. This includes developing comprehensive solutions and defining prescriptive use cases with a hierarchy of platforms and solutions
Sales Enablement And Support
Engaging in close collaboration with the sales and sales enablement teams to gain a deep understanding of the go-to-market strategies, to develop impactful sales collateral and tools such as webinars, pitch/demo presentations, technical monographs, and more.
Utilizing measurement, analysis, iteration, and taking appropriate actions
Gaining insights into the performance of platforms and products and implementing iterative changes when necessary to drive tangible and measurable outcomes.
Stakeholder Communication & Thought Leadership
As one of the most cross-functional leaders, this candidate will collaborate extensively with teams across the organization to develop and execute global strategies.This candidate will establish themselves as a thought leader in the field by presenting valuable content through various channels, such as industry and customer events, webinars, blog posts, and press pitches.
Education:
Bachelor's degree required.
MBA/Advanced degree desired
Additional qualification in veterinary medicine/animal science/microbiology desired
Required Experience and Skills:
At least 5 years relevant work experience in marketing/technical service/sales with a successful track record working actively with positioning and messaging to create the best performing campaigns, stories, and product launches
Creating and defining segmentation, positioning, messaging, go-to-market, and lifecycle strategies based on market research, competitive analysis, and an unwavering focus on the customer
Tracking and reporting product adoption usage and produced results. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial.
Managing and executing the strategic product marketing and launch plans to drive revenue
Monitoring and yield improved performance metrics including revenue, pricing, forecasting, sales cycle, markets, and sales opportunity targets
Interpersonal skills that will help in developing and building strong internal and external relationships with key stakeholders to collaborate and drive results for the marketing and sales organizations
Plan and execute marketing campaigns with our Brand, Digital, Field, and international teams
Enthusiastic spokesperson communicating with internal and external audiences (sales, customer success, product, business development, R&D (Research & Development), customers, industry associations, trade partners etc).
Experience in pharmaceutical development and production is a plus
Product launch experience desired
People management experience preferred
NOTICEFORINTERNALAPPLICANTS
In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.
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Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.
Under New York State, Colorado State, Washington State, and California State law, the Company is required to provide a reasonable estimate of the salary range for this job. Final determinations with respect to salary will take into account a number of factors, which may include, but not be limited to the primary work location and the chosen candidate’s relevant skills, experience, and education.
Expected salary range:
$135,500.00 - $213,400.00Available benefits include bonus eligibility, health care and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and sick days. For Washington State Jobs, a summary of benefits is listed here.
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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
RegularRelocation:
DomesticVISA Sponsorship:
NoTravel Requirements:
10%Flexible Work Arrangements:
HybridShift:
Not IndicatedValid Driving License:
NoHazardous Material(s):
N/AJob Posting End Date:
05/17/2024- A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Job Posting End Date:05/17/2024
A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Requisition ID:R293712
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