Job Description
JOBCome to a City that Builds Careers! As one of the largest cities in Broward County, the City of Hollywood provides an energetic, innovative and collaborative work environment for its employees. Want Top Notch Insurance? We offer low cost health insurance giving you the best value - Medical, Dental, Vision and Flexible Spending Plans. Need Work Life Balance? We have got you covered with a 4-Day Work Week and an Award Winning Wellness Program. And We Don’t Stop There. The City of Hollywood provides a generous Paid Time Off Program inclusive of 13 Paid Holidays, Vacation Leave, Personal Leave, and Sick Leave. Repaying Student Loans? Employees at the City with 10 years of public service and on-time payments qualify for the Federal Student Loan Forgiveness Program. Let’s Partner Together and Come Grow with the City of Hollywood. Apply Now! For more information about this position and our competitive pay, benefits package and pension plan, refer to this job posting or our City website at https://www.governmentjobs.com/careers/hollywoodfl . JOB SUMMARY: This is highly responsible, specialized public communications work involving research, documentation and distribution of written and oral communications, as well as management and development of systems used to distribute information. The employee in this class works under the supervision of the Director of Communications, Marketing and Economic Development and is responsible for coordinating and implementing cost-effective, impactful and appropriate public relations and marketing programs that promote Hollywood’s brand and message through the use of various communications media including broadcast, online and print. Responsibilities include management of the City’s website content and social media outreach programs including oversight of content development and strategy development. Additional responsibilities include media relations and promotion of special events, programs and services that reinforce the City’s brand. The incumbent in this classification will be one of the Public Information Officers for the City and will serve as the media spokesperson in the absence of the Director. This employee’s activities are supervised by the Director, Communications, Marketing and Economic Development for adherence to City policies, procedures and attainment of objectives. ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES: Creates and implements brand-appropriate public relations, advertising and marketing programs for the City.Coordinates website goals and objectives including writing, editing and ensuring updated content to maintain an attractive and consistent appearance for the City’s website. Develops and maintains the City’s social media strategy and uses social media tools including Twitter and You Tube to achieve City communication objectives in coordination with other City Departments and Offices.Conducts research of new web features and tools for enhancing online offerings.Monitors, maintains and prepares website user statistics and reports.Plans, designs, writes, reviews and coordinates the production of City publications, including brochures, pamphlet, newsletters and reports.Assists in the administration of the City’s Communications Plan to keep the public informed of departmental programs, events, accomplishments and activities.Provides oversight for the development of video and audio content for the City’s government access cable channel and website.Researches, writes and disseminates news releases, and other informational materials to newspaper, television, radio and other communications media.Effectively and positively represents the City in delivering and performing work with colleagues and clients, irrespective of gender, race, religion, age, disability, political affiliation or belief, or sexual orientation.Establishes and maintains effective and professional relationships with work colleagues, supervisors and managers.Makes decisions regarding hiring, discipline and promotion of subordinates; authorizes leave and overtime; evaluates and rates employee's performance. Makes recommendations on employee/labor relations issues.Supervises staff in accordance with the general policies established by the Office Director.Recommends policies and procedures for the Division.Recommends a division budget, including options for cost savings and approving expenditures.Performs related work as required for this position description only.
EXAMPLE OF DUTIES
EDUCATION/EXPERIENCE: To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Required: Bachelor’s Degree from an accredited college or university in public relations, journalism, communications or a closely related field plus a minimum of three (3) years of experience in public information, public relations/marketing for a government agency or for a private agency servicing local government clients. Additional education and experience or an equivalent combination of training and experience may be substituted for the above requirements.Preferred: Master’s Degree and experience in website content development and social media marketing. CERTIFICATES, LICENSES, REGISTRATIONS: Valid Driver’s License: With proof of automobile insuranceBackground Check: Must have an acceptable background recordDriving Abstract: Must have an acceptable driving record KNOWLEDGE, SKILLS, ABILITIES: Ability to communicate effectively, orally and in writing.Ability to establish and maintain effective working relationships with City officials, supervisors, colleagues, subordinates, media, and the public.Ability to use PC-compatible desktop publishing, website content management systems, and word processing programs to create content for public dissemination on a broad range of issues. Knowledge of social media tools including, but not limited to Facebook, Twitter and You Tube. Knowledge of applications contained in the Adobe Creative Suite (CS) including Photoshop, Acrobat and InDesign. Knowledge of all aspects of video production and in the operation of basic audio-visual equipment.Skill in the operation of general office software including Microsoft Excel, Microsoft Word, Microsoft Publisher and PowerPoint.Knowledge of the laws affecting public disclosure of information.Ability to organize, prioritize and manage complex workloads. Ability to analyze information quickly, use independent judgment and make effective decisions.Skill in the use of modern office equipment.PHYSICAL DEMANDS: The physical abilities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to walk, sit, write, hear, speak and be required to exert up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. May require fingering: picking, pinching, typing, or otherwise working, primarily with fingers rather than with the whole hand as in handling. Specific vision abilities required by this job include close and distance vision, peripheral, and depth perception. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. WORK ENVIRONMENT: Work is performed primarily in an office environment that requires the employee to be sensitive to change and responsive to changing goals, priorities, and needs.
SUPPLEMENTAL INFORMATION
All successful applicants will be required to pass an extensive background which may include criminal history searches, driving history checks, credit report, courthouse searches, education verification, employment verification, professional license verification, or other search methods as deemed necessary for the position. In addition, the applicant will be required to undergo a medical examination, which may include a drug screening, prior to appointment. EMPLOYMENT OF RELATIVES: The City of Hollywood has an Ordinance which regulates the employment of relatives of City employees. Effective January 28, 2008, a relative may only be hired under the following additional conditions: The relative must have competed in an appropriate examination process as determined by Human Resources and be placed on a civil service eligibility list;The relative must be among the top three ranked candidates available on the certified eligibility list unless expanded by the Civil Service Board;The Department or Office Director and the Director, Human Resources must demonstrate that it is in the best interests of the City of Hollywood to hire the relative of a public officer or employee. As of 12/15/2005 the City will require all newly hired employees to sign an affidavit affirming non-usage of tobacco or tobacco products within the last year prior to submission of application and will continue to be a non-user of tobacco products throughout employment with the City of Hollywood. REASONABLE ACCOMMODATION: The Employment Office will make reasonable efforts in the examination and workplace to accommodate persons with disabilities. Please advise Human Resources of special needs by calling (954) 921-3216. All applicants receive consideration for employment regardless of race, color, religion, gender, national origin, age, abilities, marital status, political affiliation, familial status, sexual orientation, pregnancy, or gender identity and expression (except as limited by law, Personnel Rules, Collective Bargaining Agreements, or bona fide occupational disqualifications). The City of Hollywood is an Equal Opportunity / Equal Access Employer.
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