Job Description
The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television & digital advertising. The candidate should have a basic understanding of digital advertising. This sales position will sell for the top station NBC & Telemundo TV stations in Bakersfield at the KGET TV 17 Studio in Downtown Bakersfield. Commissions potential is uncapped.
- Implements strategies to consistently grow revenue and exceed revenue goals.
- Establishes credible relationships with local business community.
- Makes sales calls on existing and prospective clients.
- Maintains assigned accounts and develops new accounts.
- Prepares and delivers sales presentations to clients.
- Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Provides clients with information regarding rates for advertising placement in all media.
- Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
- Works with clients and station personnel to develop advertisements.
- Performs other duties as assigned.
Requirements & Skills:
- Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience is preferred but not mandatory .
- Minimum one year’s experience in sales, preferably in the media field.
- Valid driver’s license with an acceptable driving record.
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
- Proficiency with CRM systems, computers, telephones, copiers, scanners, and other office equipment.
Compensation varies with level of previous experience.
Compensation - $20-$22/hr commensurate with experience and skill level
Compensation - $62,400-$65,000 commensurate with experience and skill level
Compensation - $40,000 Guarantee or Draw plus commission
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